2022 NRL/NRLW Season TV Ratings

The 2022 NRL home and away season was watched by an estimated 118.964m viewers cumulatively over the season, at an average of 620,000 viewers per game.

Broken down by segment this comes to.

  • FTA 32.267m @ 453,000 p/g
  • BVOD 2.617m @ 32,000 p/g
  • FOX STB 42.742m @ 222,000 p/g
  • Kayo est 37.201m @ 194,000 p/g

24 NRL matches reached the million mark for the season – The top 3 in the last 5 rounds, all 3 involve the Storm.

  • #1 R24 Storm/Roosters 1.229m
  • #2 R25 Eels/Storm 1.188m
  • #3 R22 Panthers/Storm 1.182m

4 NRL matches reached 600,000 viewers on Nine FTA, with Thursday nights taking 7 of the top 10.

  • #1 R1 Panthers/Eagles 664k
  • #2 R24 Storm/Roosters 612k
  • #3 R25 Eels/Storm 611k
  • #4 R22 Panthers/Storm 610k

8 NRL matches reached 300,000 viewers on Foxtel set top boxes, half of which were Storm matches

  • #1 R10 Storm/Panthers 321k
  • #2 R1 Tigers/Storm 317k
  • #3 R7 Tigers/Souths 313k
  • #4 R4 Panthers/Souths 311k

In Sydney, the NRL averaged 157,000 on 9 for the season with R1s Panthers/SeaEagles the top rating fixture for the season at 249,000.

In Brisbane, the NRL averaged 96,000 on Nine with the highest rating game being R19s Eels/Broncos with 167,000 viewers.

In Melbourne, the NRL averaged 14,000 on Nine/Gem through the season with the top rating game being round 22s Panthers/Storm with 60,000. In all the secondary NRL cities, the NRL averaged a combined 29,000 for the season with #1 being the Panthers/Storm in R19 averaging 81,000

The most watched NRL club across all platforms in 2022 was the Brisbane Broncos with 20.52m aggegated viewers at an average of 855,000 per game.

  • #2 Souths 17.71m (738k ave)
  • #3 Storm 17.7m (737k)
  • #4 Panthers 17.37m (724k)
  • #5 Eels 17.24m (718k)

In addition to the 118m that watched the home and away season, a further 9.393m watched the State of Origin series in 2022.

  • A further 2.619m watched a variety of rep fixtures.
  • The preseason was watched by 2.891m viewers on Fox, while the Allstars had an audience of 653k.
  • 3 million people watched the early NRLW 2022 season at an average of 200,000 per game.

The combined total ratings for the 2022 NRL year will see an estimated 137.452m viewers across NRL, NRLW, Preseason, Origin and Rep fixtures. This does not count the estimated 5.5m that watched week 1 of the finals.

Opinion

These are great figures for the NRL, and on the raw numbers its real hard to see why 25 million more viewers doesnt deliver better results at the broadcasting negotiations. 206m viewing hours up against the AFLs 287m viewing hours could play a part.

Data

All data sourced from Oztam Рusing Total TV, VOZ and consolidated +7 subscription tv data.. Kayo data estimated on trends (see note below). Thanks to @TV_Blackbox, @kevinperry, @MrTVAus, @LeagueUnlimited and others for assistance over the season.

Notes on Kayo estimates

Kayo is estimated on reported early season data trends that put the ratio of Streaming to STB about 0.89. This figure has not been updated since Round 10. As soon as any updated data is available, I will update. Apologies for anyone inconvenienced.

Final Note

I want to stress here that all this information is publicly available. I am not an expert on matters pertaining to tv. I dont really have super secret connections to hidden data streams. Im just a guy with 14 years of data and spreadsheets and not much of a life.

 

 

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