Bathurst 1000 delivers massive numbers for Supercars
A crowd of 195,578 attended this year’s event, the first since COVID restrictions were placed on the 2020 and 2021 events.
Despite the heavy rain, campers filled over 7000 campsites on the famous Mountain over race week to watch one final Bathurst battle between Holden and Ford.
The total attendance figure compares to the 2019 event which saw 201,975 attend Mount Panorama and the 2018 event, the second highest all-time, which brought in 206,755.
The record remains 207,205, which was set in 2012.
The huge crowd attendance follows the big TV ratings Sunday’s Great Race delivered for Foxtel dedicated and the Seven Network along with dedicated streaming services: Kayo, Foxtel NOW, Foxtel GO and 7plus.
Today, Foxtel has announced the 2022 Repco Bathurst 1000 has broken records for Foxtel Group with more than 62.5 million minutes streamed during The Great Race – the highest of any Supercars event in history.
The event was the second highest performing Supercars race of all time across the Foxtel Group with an average audience of 524,000 tuning in across Foxtel and streaming platforms Kayo Sports, Foxtel NOW and Foxtel GO – up 9% on 2021.
Kayo Sports saw more than 103.7 million streamed hours throughout Bathurst week with dedicated programming available live and On Demand on Fox Sports from October 3-10.
Fox Sports Executive Director Steve Crawley said: “Bathurst continues to be a race that revs up fans right around the country.
“With Jessica Yates, six-time Bathurst champion Mark Skaife and Neil Crompton heading world-class coverage it’s always a highlight of the year and just keeps getting better.
“Great to see another bumper Bathurst for the home of Motorsport in Australia.”
Seven’s coverage of the great race averaged 1.36 million total viewers nationally, including 68,000 on 7plus.
The action from Mount Panorama dominated its timeslot in total people, 25 to 54s and 16 to 39s, with the Race average broadcast audience up 6% on 2021 in total people.
The Podium event averaged 1.89 million viewers, including 94,000 on 7plus, and was up 38% on 2021.
On 7plus, more than 43.6 million minutes of the race were streamed, up 78% on 2021.
Seven’s Head of Network Sport, Lewis Martin, said: “Seven is a pioneer of motorsport broadcasting in Australia and Supercars is a key part of our sports schedule. There’s no better motorsport in Australia than Supercars and we’re thrilled to bring fans more comprehensive and unbeatable coverage in 2023.”
Online the Supercars website ands social media numbers were equally as impressive, with huge increases on 2021.
Supercars Website:
- Supercars.com delivered a massive 2.9 million page views over the 4-day event, an increase of 18% compared to 2021 and only 3% shy of the 2019 record
- The website also experienced a 20 per cent increase in new users for 2022 compared to 2021
- The Supercars App was used by over 88K people over the 4-day event delivering over 1.8 million screen views
Supercars social media channels snapshot (Thursday to Sunday):
- YouTube – 1.8m+ Video Views
- YouTube – 176,000+ Hours Watched
- YouTube – 5,600 New Subscribers (172k Total)
- Facebook Impressions: 12million
- Instagram Impressions: 2.9million
- TikTok Video Views: 2.5million
- Twitter Impressions: 2.4million
Supercars CEO Shane Howard said: “To our fans and the people of Bathurst who supported us in some of the worst weather conditions we have ever experienced at the Great Race, thank you.
“The contribution of fans, volunteers, marshals, Supercars teams, competitors and officials made this event memorable for so many reasons this year.
“The end-product was once again world-class, both at the venue and for those at home watching the broadcast.
“Thank you to our broadcast partners, Foxtel and Seven, the NSW Government and Bathurst Regional Council, and our fans from around the globe who made the great race live up to its name once again.”
Tickets for next year’s event, which will celebrate 60 years of the Great Race at Mount Panorama and the first Repco Bathurst 1000 for the Gen3 Chevrolet Camaro and Ford Mustang, will go on sale in coming weeks through Supercars.com and Ticketek.
The 2022 season will continue at the Boost Mobile Gold Coast 500 on October 28-30.
