NRL tol take back control of its digital assets

The Financial Review reports that The NRL will take back control of its digital assets, including the NRL.com and club websites, under the terms of its new broadcast deal.

The move will mean the competition and its clubs will be able to keep revenue from digital source such as advertising, which is now primarily sold by rights holder Telstra as part of the existing broadcast contract. Telstra will stlll maintain digital broadcast rights to mobile phones and tablets as part of the five-year $1.8 billion rights deal the NRL.