FFA sign six year $346 million broadcast deal with Foxtel.

The FFA has today signed a Six year, 346 million deal with Foxtel for broadcasting – working out to 57.6 million annually.

In a separate deal to be negotiated in the new year, for the first time ever a Hyundai A-League match will be also shown live on free to air television in prime time on Saturday nights.
It excludes the rights to final round Socceroos World Cup qualifying matches, the Asian Cup and the Asian Champions League which are controlled by the Asian Football Confederation and separately owned by FOX SPORTS and Foxtel.

The deal is somewhat less that projected, after initial reports suggested that a “doubling of the previous rights” was expected by Gallop.

The deal includes:

Lowy said football “is now entrenched as a mainstream Australian sport”, adding that the new broadcast deal would benefit the game at both the elite and grassroots levels.

“Our game has never seen a deal of this magnitude before,” Lowy said. “This six-year agreement gives us the certainty to continue to implement our strategy to grow the Hyundai A-League and the Westfield W-League and invest more in grassroots football development and the women’s game.

“It also allows us to continue football’s highly successful partnership with FOX SPORTS, which dates back to 2005. The reach of FOX SPORTS, Foxtel and News Corp Australia is unrivalled in Australia. They are the perfect partners to promote football which is the world’s biggest sport and the biggest participation sport in this country.”

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