The Season that was…2020 – AFL TV Ratings *updated 18/10*

2020 AFL Home and Away season total ratings finish at 75.7m, up 4.3% on the first 18 rounds of 2019, down 15% on the 2019 season overall. The AFL averaged 4.2m viewers per round this season, up from 4.03m viewers in the first 18 rounds of 2019, and up from 3.88m viewers over the full 2019 season.

AFL Metro viewing rose 3.14% to an average of 263,000, while regional viewing dropped 3.79% over the same period. Fox viewing (without streaming) rose 13% to Round 18, and the average is up 17% on the full year 2019 average. AFL viewing rose in its largest market, up 12.7% in Melbourne to an average audience of 303,000, as well as in Brisbane where ratings were up 31.5% to an average audience of 36,000. Sydney dipped below 30,000 (-5.41%) and Perth averaged just over 92,000 (down -5.22%). Adelaide AFL ratings copped a hiding on the back of a poor Crows season, down 16.86% to an average of 80,000 viewers.

Richmond was the most watched AFL team in the metro FTA markets with 6.388m viewers at an average of 399,000 per game. Collingwood, Geelong, Essendon and West Coast rounded out the top 5 on aggregate, while Collingwood, Carlton, Essendon and Geelong rounded out the top 5 on ave.

Collingwood was the most watched AFL team on Foxtel with 3.979m viewers at an average of 234,000 per game. The top 5 was rounded out by Richmond, Geelong, Carlton and Hawthorn. This does not include streaming.

In Sydney, the AFL match average dropped to 29,000, down -5.41%, with the Swans averaging 39,000 per game and Giants 34,000. The highest rating game in Sydney this year on Seven was Richmond v Sydney in Round 2 with 63,000.

In Melbourne, the AFL match average was up 12.7% to an average of 303,000 – which broadcasters have largely accredited to the ongoing Lockdown. Richmond lead the charge averaging 379k, giving it a narrow lead over Collingwood at 373k. The highest rating AFL game of season 2020 in Melbourne was the Collingwood v Richmond clash in Round 2 with 668,000 viewers.

In Brisbane, Seven experienced a ratings hike of 31% off a relatively low base with the city averaging 36,000. The Lions averaged 55,000 for the season, while the Suns had the lowest rating of any team in its home market at 30,000 per game.

In Adelaide, the citys ratings tanked in 2020, down 16% on 2019 to 80,000 viewers per game. AFL Minor Premiers Port Adelaide scored the bragging rights this year with an average audience of 101,000, while the Crows managed 86,000 on their home screens on Seven

In Perth, the ratings drop was less dramatic, down 5.2% to an average of just over 92,000. Fremantle averaged 108,000 viewers per match, while West Coast averaged 143,000 per game .

AFL Friday Night footy averaged 979,000 viewers, while Thursday nights averaged 860,000 over the course of the season. In total, 9 games passed the million audience mark in 2020, down from 17 in 2019

AFL had 153 games this season (same in 2019) with 134 FTA games broadcast across 106 broadcasts (2019 – 136 games/85 broadcasts). Its worth noting that at least 3 matches for each of the Perth and Adelaide sides included delayed coverage.

Finals

The 2020 AFL Finals Week 1 were up 14% to 5.6m. Metro/FTA was up + 19% while Fox set-top box ratings down -1%. Metro markets – Sydney +30%, Melb +25%, Bris +28%, Adl +31%, Per 19%.

Seven recorded its highest audience in Brisbane in 11 years (excluding Grand Finals), with the average audience of 149,000 doubling last year’s Cats-Pies qualifying final. 2nd largest Thursday Night Finals Audience ever ,+34% on same final in 2019, and higher than any week 1 final in 2019.

2020 AFL Finals Week 2 was an all Vic team affair which rated a total audience of 2.722m, down 0.3% on last years semi finals with 3 non victorian sides. Metro ratings were up more than 5%, with Melbourne up 38%, all other metro markets, reg and fox down. With Kayo, Fox Now/Go/Set top boxes/ and FTA, the AFL Semi FInals rated a total of 2.947m.

AFL Preliminary Finals rated a total of 3.752m across the Seven and Foxtel set-top box networks, this figure is down 5.76% on last years Prelims. AFL preliminary Finals experienced a 22% drop on Foxtel compared to prelim finals last year.

2020 AFL Finals Series to date has rated 11.874m across the Seven and Foxtel set top box networks. This figure is up 4.21% on the 2019 series. Big audience increases in Melb (+21%), Bris (+22%), Adel (+20%), leading to a 14% FTA metro increase and 9% on FTA, Fox down 11%

2020 AFL season and finals ratings total 87.6m across the Seven and Fox STB networks. This is up 4.32% on last year (3.6m). Streaming not included. Prelim O/N data only. (Does not include preseason, or AFLW.)

 

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