Optus has revealed that its Optus Sport subscription numbers have reached 700,000 after Optus Sport enjoyed its most successful season ever across 2018-19 and broke many customer engagement and viewing records.
Optus has also announced it is introducing a $10 Optus Sport Add On* for Optus prepaid mobile customers. This new offer provides Optus’ large prepaid mobile customer base with access to the premium content available on Optus Sport for up to 28 days. This offer, alongside Optus’ extended football rights including the UEFA Champions League, UEFA Europa League, UEFA Euro 2020 Championships and the Premier League, is expected to drive continued strong customer growth.
As of June 30, 2019, Foxtel’s total closing subscribers were 3.144 million, which was 12% higher than the prior year, primarily due to the launch of Kayo, subscriber growth at Foxtel Now and the inclusion of commercial subscribers of Fox Sports Australia beginning in the first quarter of fiscal 2019, partially offset by lower broadcast subscribers.
Approximately 2.4 million of the total closing subscribers were broadcast and commercial subscribers, and the remainder consisted of Foxtel Now and Kayo subscribers. Following its launch in November 2018, Kayo grew over 8 months to reach 382,000 subscribers, of which around 331,000 were paying subscribers as of June 30, 2019.
Foxtel Now totalled 460,000 subscribers as of June 30, 2019, of which approximately 446,000 were paying subscribers, up 32% compared to the prior year.