The 2022 AFL Premiership Season scored high on the Seven Network, with the Grand Final rematch between Melbourne and the Western Bulldogs reaching 2.26 million viewers nationally. The epic clash peaked at 1.09 million viewers across Australia, with the match averaging 734,000 viewers, up 9% on the 2021 AFL series average.
Round 1 saw an average audience of 360,000 for Foxtel and Kayo, up 47% on 2021 R1. This made it the highest rating AFL Round 1 of all-time and the number two rating regular-season AFL round of all-time.
Broadcast live and free on Channel 7 and 7mate, Melbourne’s 26-point win dominated TV viewing in their home town last night – ranking as the #1 program in Melbourne in total people, 25 to 54s and 16 to 39s – and was up a strong 26% in Sydney on the 2021 season opener. Played in front of a 58,000-strong crowd at the MCG, the blockbuster game helped Channel 7 grow its overnight audience in 25 to 54s by a massive 64% year-on-year and by 30% in total people.
Seven’s coverage captured 73% of the overall TV audience for last night’s game, including 75% of all viewers in Melbourne and 80% in Adelaide.
The Foxtel Group achieved a national average audience of 458K across Foxtel and Kayo, up +25% on the 2021 AFL season opener (366K). The game was the highest rating AFL regular season match of all-time on subscription television, up +3% on the previous highest rating regular AFL season match (R12 2021, Adelaide v Collingwood, 445K).
The 2022 AFL Premiership Season opening round scored high on the Seven Network for round 1, reaching 4.6 million people nationally.
The Thursday match between Carlton and Richmond drew 627,000 viewers nationally and peaked at 926,000, while Friday night’s St Kilda vs. Collingwood clash was watched by 665,000 people nationally and peaked at 904,000.
The Friday match was the #1 non-news program of the night, dominated its timeslot and reached 1.98 million viewers nationally. The huge numbers helped Seven win Friday night with a 51% network commercial share across Australia.
On Saturday, 421,000 people nationally tuned into Seven’s live and free coverage of Brisbane vs. Port Adelaide. It was the #1 non-news program of the night in 25 to 54s, #1 in its timeslot in all key demos and reached 1.61 million viewers nationally.
The round one matches ranked as the #1 program in Melbourne on Wednesday, Thursday and Friday night. Seven’s coverage captured 78% of the overall TV audience for round one, including 78% of all viewers in Melbourne and 79% in Adelaide.
The AFL thanks all supporters for a strong start to the 2022 Toyota AFL Premiership Season which saw 362, 892 Australians (up from 250,000 last year) attend matches across the opening round of men’s football and resulted in a total average TV audience of 4.75 million (up from two per cent compared to 4.66 million last year and excluding streaming).
The total average TV audience for Round One was 4.75M made up of 2.26M for Metro, 715K for Regional and 1.77M for Pay TV – excluding streaming.
Up 14 per cent compared to the 2018 – 2022 five year average for Round One.
Up 20 per cent compared to Round One, 2021 and up 5% compared to the 2018 – 2022 five year average for Round One.
- Round 2 of the AFLs 2022 season had aggregate consolidated ratings of 5.085m at an average of 565,000 per game.
- The aggregate for the first 2 rounds of 2022 is est 11.616m viewers at an average of 645,000 per match.
- Data: Oztam. Cons +7 data. Kayo est trend based (0.83 to STB)
- AFl Round 3 had an estimated 5.024m viewers at an average of 558,000 per match.
- At the end of Round 3, the AFL has had an estimated 16.640m viewers at an average of 616,000 per match.
- Data: Oztam Total TV and subtv cons+7. Kayo est trend (0.83 ratio to STB)
Top rating Games 2022
- AFL Dogs/Dees 1.435m
- Swans/Cats 1.191m
- Pies/Saints 1.153m
- Cats/Lions 1.119m
- Blues/Tigers 1,105m
- Round 4 of the 2022 AFL season had an estimated 4.565m viewers across Seven and Fox at an average of 509,000 per match.
- R1-4 of the 2022 AFL season had an aggregated viewership of over 21m at an average of 589,000.
- Data: Oztam, Total tv, SUBTV cons+7. Kayo est based on trend
R1 NRL 5.332m
R2 NRL 4.587m R1 AFL 6.534m
R3 NRL 4.959m R2 AFL 5.085m
R4 NRL 4.877m R3 AFL 5.024m
R5 NRL 4.685m R4 AFL 4.565m
NRL Total 24.442m @ 611k pm
AFL Total 21.218m @ 589k pm
NRL Hrs est 40m
AFL Hrs est 53m
Data: Oztam, Total tv, SUBTV cons+7. Kayo est based on trend
— sportsindustry (@footyindustryAU) April 18, 2022