April 2015 – MCN Digital Traffic

April 2015 stats

NRL.

  • April PI’s 47,392,523
  • April UA’s 2,937,786
  • April ASD’s 10:00
  • April m.site PI’s 7,771,993
  • April m.site UA’s 664,074
  • NRL App Downloads 600,000

AFL.

  • April PI’s 136,487,128
  • April UA’s 4,863,615
  • April ASD’s 7:58
  • April m.site PI’s 8,777,073
  • April m.site UA’s 821,700
  • AFL App Downloads 1,367,658

Abbreviations

  • PI = Page impressions
  • UB = Unique Browsers,
  • UV = Unique Visitors – difference explained here
  • ASD = Average Session Duration

MCN is a joint initiative of Foxtel and Foxsports

MCN is responsible for the advertising interests of 15 capital-city free-to-air channels from Ten Network, 70 subscription television channel brands across Foxtel, 118 premium digital publishers websites and online catch-up and streaming TV service tenplay. Additionally MCN represent 3 IPTV services, 19 Digital-Out-Of-Home-TV screens within major retail centres, plus advertising integration on Qantas’ domestic and international in-flight entertainment service.