AFL & NRL Grand Final Advertising Costs

Adnews reported in 2017 that the ad break straight after a goal is kicked in the AFL grand final fetches anywhere between $150,000 to $175,000 per 30-seconds, sometimes even more. Seven West Media claims that the 15-second ad after an AFL goal on Seven is the most effective and powerful spot on Australian television. It’s short, it’s in the moment and people aren’t looking away to be distracted.

Adnews said that the other major sporting event that comes close is the NRL grand final on Nine, which charges about $125,000 per 30-second spot.

The Australian reports that Nine Network is selling 30-second advertising slots in the 2016 NRL grand final for about $75,000 each, although the price could jump with demand expected to spike after an ideal set of results over the weekend, while  inventory is running low, and could be around the $100,000 mark.

Sensis in September 2016 reported that the cost of a 30-second spot in the NRL and AFL grand finals, could cost advertisers about $130,000 and $175,500 respectively based on the new television rights deals signed between the networks.

In 2015, Mumbrella noted that the AFL on Seven and 7Mate managed to command a higher premium than its rival, with the ratecard price for a 30 second spot in the five metro markets $150,000. While NRL brands had been forking out around $129,000 for the same 30 second five city metro spot on Nine and for the first time simulcast on its HD channel Gem.

AdNews reported that advertisers would expect to pay circa $125,000 to buy a 30 second spot in all metro markets – but some sponsors will pay $150k. These often have to be accompanied by a larger season package and that’s where the networks really tend to make the money.

For the NRL Grand Final, costs are about $129k per 30 second spot and access is largely scale packages only. An NRL Finals package, including metro five cap, all games – quarters, semis, prelims and Grand Final is about $1.1m per year.

In 2014, the Australian reported that the  Seven Network was expected to pull in as much as $10 million in advertising revenue from its near-fully subscribed AFL grand final broadcast.. Last-minute 30-second TV spots were estimated to be worth more than $100,000 for what is usually the most-watched television program of the year, though they are generally snapped up by longer-term sponsors at a more favourable rate.

News reported the 2013 Grand Final figures as $135,000 per 30-second spot for the AFL and $100,000 for the NRL. And both behind The Voice.

In 2012, the ABC reported that the cost of advertising in the 2012 Grand finals was

  • AFL: $100,000 nationally or $50,000 in Melbourne
  • NRL: $70,000 to $80,000 nationally

References