2011 AFL Club Report Comparison

Gross Revenue

  • Collingwood – $75,232,702
  • Essendon – $51,416,731
  • West Coast – $50,200,000
  • Hawthorn – $49,151,009
  • Geelong – $48,438,196
  • Brisbane – $42,297,354
  • Carlton – $39,950,000
  • Port Adelaide – $37,017,885
  • Melbourne – $33,514,371
  • Richmond – $33,403,202
  • Western Bulldogs – $32,453,030
  • Adelaide – $30,546,426
  • St Kilda – $28,287,336
  • North Melbourne – $26,017,066

Gaming Revenue and Hospitality

  • Collingwood – $19,201,114 (inc. Social Club)
  • Brisbane – $12,641,070 (inc. Social Club)
  • Geelong – $10,083,082 (inc. food and beverage)
  • Hawthorn – $10,057,704 (inc bar and bistro)
  • Port Adelaide – $6,822,171 (inc.licenced venues)
  • Carlton – $4,504,537 (gaming only)
  • Western Bulldogs – $3,770,594 (hospitality only)
  • Melbourne – $3,594,013 (inc. social club)
  • Richmond – $3,410,144 (inc Social club)
  • St Kilda – $656,918 (Social Club)
  • Essendon – N/S
  • Adelaide – N/S
  • West Coast – N/S

Membership Revenue

  • Collingwood – $16,419,687 (does NOT include gate reciepts)
  • Geelong – $12,121,444 (inc. gate receipts)
  • Hawthorn – $11,705,117 (inc. gate reciepts)
  • Carlton – $11,617,793 (inc. gate reciepts)
  • Adelaide – $10,591,091
  • Essendon – $10,363,690 (inc. gate reciepts)
  • Melbourne – $9,727,844 (inc. gate reciepts)
  • St Kilda – $7,750,153 (does not inc gate reciepts)
  • Brisbane – $6,918,708 (inc. gate reciepts)
  • Western Bulldogs – $6,712,710 (inc. gate reciepts)
  • North Melbourne – $5,745,872 (inc. gate reciepts)
  • Port Adelaide – Not Specified
  • Richmond – Not Specified
  • West Coast – Not Specified

Sponsorship and Marketing Revenue

  • Collingwood – $22,170,584
  • Richmond – $17,252,886
  • Port Adelaide – $16,238,492
  • Essendon – $15,532,108
  • Geelong – $15,517,692
  • Hawthorn – $14,576,422
  • Carlton – $12,378,037
  • Brisbane – $11,033,963
  • Adelaide – $10,647,497
  • Western Bulldogs – $8,911,027
  • North Melbourne – $8,782,975
  • Melbourne – $8,133,129
  • St KIlda – $6,938,019
  • West Coast – Not Specified

Merchandise Revenue

  • Hawthorn – $3,065,244
  • Geelong – $2,583,088
  • Essendon – $2,563,026
  • Carlton – $1,910,251
  • Western Bulldogs – $1,392,135
  • North Melbourne – $1,036,064
  • St Kilda – $980,156
  • Adelaide – $846,018
  • Melbourne – $806,732
  • Port Adelaide – $696,759
  • Collingwood – N/S
  • Brisbane – N/S
  • Richmond – N/S
  • West Coast – N/S

Football Department Spend

  • West Coast – $19,800,000
  • Collingwood – $19,412,167
  • Geelong – $18,821,742
  • Essendon – $18,510,078
  • Carlton – $17,831,197
  • Melbourne – $16,309,582
  • St Kilda – $16,974,040
  • Brisbane – $16,061,596
  • Port Adelaide – $15,682,596
  • North Melbourne – $15,280,850
  • Western Bulldogs – $14,694,994
  • Richmond – $3,466,748 (all that is specifically named as football spend)
  • Hawthorn – $2,316,797 (all that is specifically named football spend)
  • Adelaide – Not specified.

Total Comprehensive Income for 2011 (profit/loss)

  • Melbourne – $6,040,629
  • Richmond – $2,752,801
  • West Coast – $2,600,000
  • Collingwood – $2,141,436
  • Essendon – $2,059,379
  • Geelong – $1,015,912
  • Port Adelaide – $877,971
  • Western Bulldogs – $877,175
  • Carlton – $742,401
  • Hawthorn – ($4,920)
  • Adelaide – ($610,942)
  • North Melbourne – ($1,110,807)
  • St Kilda – ($1,271,149)
  • Brisbane – ($1,855,926)

References:

List of Clubs that have supplied profit/loss statements but NOT annual reports and the relevant media references

Other News and Media

February 19th, 2012 – “Clubs $40 million in debt” (Heraldsun)

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