AFL Sponsorship News
This thread will now be our one stop shop for all sponsorship news and updates. Thanks.
Australian Football League
- Toyota – Premiership Season – extended deal in march until end of 2016
- NAB – Preseason, Rising Star, Auskick – extended deal Aug 2013 until the end of 2016
- CUB – extended deal in Aug 2012 until 2022
- Mars – Official chocolate company – deal announced in March for 3 years ending 2016
- Coates Hire – Official Hire Equipment company – 2 year deal signed sept 2014 for two years
- Virgin – Official Airline – 5 year extension ends in 2018
- Beteasy – 5 year deal expires in 2019 at 10 million per year.
- McDonalds – AFL 9’s naming rights, four year deal ends 2017
- Sherrin – 5 year deal extension
- 13Cabs – 2 year deal
- Pump has released specialised AFL packaging for the season kick off, with Australian customers and supporters now able to purchase a bottle featuring their favourite AFL team. It is now the official water of the AFL
- Gatorade has renewed its sponsorship of the Australian Football League (AFL) for another three years. The sports drink brand will continue as the official hydration partner of Australian rules football’s elite men’s competition, and will now assume the same role for the newly launched AFL Women’s competition. The deal includes a range of branding rights and will see Gatorade support the league’s health and performance research through the Gatorade Sports Science Institute (GSSI).
- Snapchat owner Snap Inc has signed a multi-year deal with the Australian Football League to produce “Our Stories” throughout for the competition and teams across the season. The crux of the deal is understood to be based on advertising revenue share. In it, Snapchat Our Stories will be put together by Snap, stitching together fan, athlete and league messages into one video. Each home stadium will also have geofilters.
- Hostplus, has renewed its commitment to the AFL until the end of 2018 in a partnership that now extends to AFL Women’s
Adelaide
- Toyota – extended for another 2 years to the end of 2016
- Adelaide Casino – renewed march 2013
- Wolf Blass – three years, expires march 2015
- Bendigo Bank – 3 year deal, ends march 2017
- BLK – 4 year apparell sponsorship, ends 2018
- RAA – membership partner, 5 year deal ends 2019
- Adelaide Crows have partnered with men’s hair product brand Just For Men. The partnership was signed to coincide with the start of Movember
- Hertz – 3 year deal ends 2018, match ball sponsor
- MJ Bale – 2 year deal ends 2017, official suit sponsor
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Foodland – Foodland signed a new three-year deal ends 2018.
- Adelaide have announced that Balfours will replace Momentum Energy as their coaching partner for 2016.
- China Southern Airlines, the fourth largest airline in the world by passenger volume, will be positioned just below carmaker Toyota as a premium partner on the Crows’ sponsorship roster. According to local newspaper the Adelaide Advertiser, the deal is worth a high seven-figure sum over two years.
Brisbane
- Vero – four year deal ends in 2016.
- BLK – Apparel – deal extension for another 4 years in April through 2017
- Garuda Indonesia – shorts sponsor for 2015
- Hyundai – 5 year deal with the lions that ends in 2015
- Brisbane has announced that a new sponsorship for the Preseason with the Simon Black Football Academy. The Simon Black Academy is Australia’s first private footy academy for young men and women age 16 or over who want to take their football to an elite level whilst completing further studies.
- The Coffee Club will be sponsor the Lions coaches with their branding appearing on the coach’s apparel, coach’s box, media backdrop and in stadium.
Carlton
- Hyundai – four year deal extension until the end of 2017
- Carlton have signed a two year deal with CareerOne. The CareerOne logo will now appear on all official Blues apparel including the front of the Carlton away guernsey and the back of the home guernsey
- Acquire Learning – Carlton have renewed their sponsorship with Acquire Learning for another two seasons, through 2017.
- Nike – apparell sponsor, renewed in 2013, six year deal ends 2019
- ZTE – 2 year deal, ends 2017, match ball sponsor
- Elderton Wines – three year deal, expires in 2015
- William Hill – Not determined
- Virgin – Official Airline Partner
Collingwood
- Emirates – 5 year deal announced in march until end of 2018
- Holden – 3 year deal aends feb 1 2016
- Collingwood have renewed their agreement with insurance firm CGU until the end of 2022, the biggest commercial deal in the club’s history. The deal will see CGU’s slogan, ‘see it through’, remain on the back of Collingwood’s playing shirts for the next five seasons of the Australian Football League (AFL).
- Westpac – 5 year deal ends in 2015
- United Petroleum – ball sponsor, deal signed until end of 2017
- Blackmores – three year deal, ends 2017.
- LaTrobe Financial – three year deal, ends 2017.
Essendon
- Kia – 5 year deal expires in 2016
- True Value Solar – 3 year deal expires in Feb 2014, reduced role after
- Fujitsu – deal announced nov 2013. Essendon has announced that Fujitsu has reaffirmed its sponsorship of the club through 2016 despite the various findings and penalties of CAS.
- Antler – deal renewed in 2014
- Yakult – ball partner for 2015 and 2016
- Guest – 2015 season
Fremantle
- Programmed – 6 year deal expires in 2018
- AMCOM – 2 year deal expires end of 2015
- Woodside – 4 year deal expires end of 2016
Geelong
- Ford – deal renewed through the end of 2020.
- Shine – three year deal ends in 2017
- Geelong Cats have announced a three-year partnership with Willow Ware, a manufacturer of plastic goods.
Gold Coast
- Fiat – three year deal ends october 2016
- Einhell – three year deal, due to expire end 2014
- Hostplus – 5 year deal, ends 2016
- Virgin – 5 year extension, ends in 2018
- BLK – deal signed in 2015
- Huawei – 5 year deal to be match ball sponsor, ends 2019.
- United Petroleum – multi year deal to be coaches sponsor
- Tourism Australia will be the official partner for the round 8 AFL Premiership season match between Port Adelaide and Gold Coast Suns. Tourism Australia branding will be visible on the back of both club’s playing guernseys, on the playing surface and in-stadia signage within Jiangwan Stadium.
Greater Western Sydney
- Spotless – Five year deal ends February 2015
- Virgin – Five year deal ends in 2018
- Startrack – two year deal at Manuka ends in 2015
- Canberra – 10 year deal ends in 2021
- Lifebroker – three year deal ends december 2014
- BLK – 5 year deal, ends 2018
- SpotJobs.com – jumper sponsor, no time specified
- The GIANTS are pleased to announce that WestConnex will join the club as a foundation community partner of GIANTS Care
- Greater Western Sydney Giants have signed St.George Bank as a platinum partner of the club for the next two years. The bank’s logo will appear on the sleeve of the club’s polo shirts until the end of 2018.
Hawthorn
- Iinet – three year deal, ends October 2015
- Tasmania – 5 year deal, ends 2015
Melbourne
- AHG – three year deal ends Nov 2016
- Hertz – signed in 2012
North Melbourne
- City of Hobart – $600,000 for two year deal to ending in 2016
- TTline – undisclosed amount for two year deal ending in 2016
- Canterbury – apparell sponsor for three years, ends in 2017.
- Mazda – deal ends in 2016
- Chemist Warehouse – ball partner, two year deal
- INC – supplements partner, two year deal
- Powershop – membership partner 2015
- Workwear Group – suit sponsor, ends 2017
- Munich Brauhous – North’s official pre-game venue for North Melbourne supporters
- LED Signage partners: Allied Express Logistics, Elite Solar and Electrical
Port Adelaide
- Renault – Three year deal ends march 2016
- Energy Australia – two year deal ends jan 2016, with a 1 year option
- VRUS – one year deal for 2015
- OAK – multiyear deal, time not specificed
- Four and twenty Pies – three year deal expires end of 2017
- RAA – member partner, deal time not specified
- Chemists Warehouse – 2 year shorts sponsorship
- Ultratune – sponsoring something called “Careoke”
- Fielders – Fielders have upgraded their support for Port Adelaide by becoming a principal partner for the next two years. As part of the deal, Fielders branding will feature on Port Adelaide’s training, pre-season and gameday warm-up ball
- Port Adelaide have announced a three year partnership with BankSA. The cornerstone of the partnership will centre on BankSA providing financial services support to the club, while working together to deliver exclusive benefits to Power Members and BankSA customers.
- Tourism Australia will be the official partner for the round 8 AFL Premiership season match between Port Adelaide and Gold Coast Suns. Tourism Australia branding will be visible on the back of both club’s playing guernseys, on the playing surface and in-stadia signage within Jiangwan Stadium.
- Port Adelaide have secured sponsorship from property group Greaton. The Chinese-backed developer, which is currently working on AUS$1.2 billion (US$913 million) worth of building projects in Adelaide and Sydney, will become a premium sponsor of the Australian rules football club alongside Cathay Pacific, RAA and Bank SA. The financial terms of the one-year deal were not disclosed.
Richmond
- Jeep – four year deal ends 2017
- Bingle – three year extension ends august 2016
- Metro Solar – deal extended to the end of 2016
- ME Bank – five year deal ends 2015
- AGL – deal extended until end of 2016
- BLK – 5 year deal signed in 2013, ends at end of 2017.
- Richmond have signed a three year deal with National Storage who will become their official media polo sleeve partner from 2016, replacing Elegance Tiles
- Richmond have signed Bang & Olufsen as its official Audio-Visual Partner, in what is the brand’s first-ever AFL partnership. Bang & Olufsen will have logo presence on both the AFL and VFL Tigers’ home and away match-day shorts. The brand will also be integrated throughout the Club’s video and social media channels, and have a match-day presence in Richmond’s changerooms
- Construction software developer Progressclaim.com has expanded its sponsorship deal with Australian rules football team Richmond Tigers. The company’s logo will now appear on the back of the Tigers’ matchday jerseys in the Victoria Football League (VFL), as well as on coaches’ polo shirts.
- Richmond have signed United Petroleum as their official match ball partner for the next two years. United Petroleum’s logo will appear on the club’s match-day footballs until the end of 2018.
St Kilda
- LEDified – two year deal ends 2015, with a one year option
- Dare – two year deal, ends 2017 with a one year option
- AMC Commercial – three year deal ends in 2017
- Waterson – coaches sponsor, three year deal ends end of 2016
- Seek – one year deal for 2015
- Susan Day – one year deal for 2015
- Pepper – three year major sponsorship deal, ends 2018
- A three-year, naming-rights deal worth more than $1 million struck by St Kilda will see Moorabbin renamed RSEA Park as the Saints put the finishing touches to fund their $30 million move back to the future.
Sydney
- Volkswagen – renewed for three years to the end of 2019
- Toshiba – two year deal ends 2015
- HCF – signed march 2014
- Europcar – two year deal ends 2015
- QBE – deal extended to 2019
- Skyscanner – one year deal ends june 2015
- Citi – Deal extended for three years, until end of 2017
- Chemist Warehouse – no specific term cited
- The Sydney Swans are proud to announce they’ve joined forces with Equifax, a global leader in data and analytics.
- the Sydney Swans have announced new partnerships with Nike, Dexus, and Science in Sport (SiS). As part of their deal with Nike, the players and coaches of the Australian Football League (AFL) team will have access to the company’s competition apparel, and the Nike Pro range. Dexus, a Sydney-based property group, will offer the club its expertise in creating effective work spaces, while SiS will fuel the Swans with its range of sports nutrition products.
West Coast
- SGIO – three year extension to 2018
- Swan group – two year deal ends 2016
- Telstra – five year partnership, expires 2019
Western Bulldogs
- BLK – deal signed oct 2014
- White King – ball sponsor, two year deal ends 2015
- Slater & Gordon – coaches sponsor for 2015.
- The Western Bulldogs have announced that People’s Choice Credit Union has signed on as a new Platinum Partner. Among other advertising activity, People’s Choice’s distinctive lime green and red logo will feature on the media backdrops of pre and post game interviews, and in the change rooms of the Bulldogs.
- The Western Bulldogs have announced a three-year renewal with Mission Foods. The multi-million dollar agreement will see the tortilla, flatbread and corn flour producer continue as the lead sponsor of the Australian Football League (AFL) side until at least the end of the 2020 season. The company’s branding will appear on the team’s playing guernseys and on pitchside advertising hoardings at Bulldogs home games.
- The Western Bulldogs have agreed a three-year partnership with Powercor. The electricity distribution network will put its name to the Bulldogs’ Next Generation Academy, and will also support the Australian rules football club’s flagship community programme and AFL Women’s team.
Will update more when I have the chance, this was all the easiest stuff I could find, i know theres plenty missing.
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