2012 AFL Club Annual Reports

As I did last year, Ill be tallying them up as I go along. Anyone who wants to pass along Adelaide, Sydney or WA club reports is more than welcome.

Membership:

  • Hawthorn – 60,841 (8,731 Tasmania)
  • Richmond – 53,072
  • Essendon – 47,708
  • Carlton – 45,800
  • Geelong – 40,200
  • Melbourne – 35,000
  • Western Bulldogs – “more than 30,000”

Revenue:

  • Collingwood – $69,249,166
  • Essendon – $65,431,425
  • Hawthorn – $57,277,620
  • West Coast – $55,000,000*
  • Geelong – $48,957,150
  • Carlton – $46,637,015 (up $6 million on 2011)
  • Brisbane – $43,859,151
  • Fremantle – $42,770,000*
  • Melbourne – $39,517,200
  • Richmond – $37,640,767
  • Port Adelaide – $36,649,694
  • Western Bulldogs – $32,777,251
  • North Melbourne – $31,027,110
  • St Kilda – $30,846,816
  • Greater Western Sydney – $28,500,000*

Sponsorship, Marketing

  • Richmond – $19,323,900
  • Collingwood – $19,120,714 (includes merchandise)
  • Essendon – $15,920,153
  • Geelong – $15,696,889
  • Hawthorn – $15,083,689
  • Carlton – $12,524,669
  • Brisbane – $11,700,040
  • Melbourne – $8,219,263
  • North Melbourne – $7,246,543
  • St Kilda – $6,714,163
  • Port Adelaide – Not specified

Membership, reserved seating

  • Collingwood – $16,229,531
  • Essendon – $9,367,066
  • Hawthorn – $9,028,307
  • Carlton – $8,953,054
  • St Kilda – $7,353,883
  • Melbourne – $5,619,605
  • North Melbourne – $5,108,901
  • Richmond – $7,600,000 * (officials via email)
  • Western Bulldogs – $5,027,548 (membership only)
  • Port Adelaide – Not specified

Gate reciepts

  • Melbourne – $4,305,292
  • Hawthorn – $4,018,101 (“matchday income”)
  • Carlton – $3,426,953
  • Western Bulldogs – $1,374,525 (“match returns and gate receipts”)
  • North Melbourne – $1,320,924
  • Essendon – $726,504 (This is not a misprint)
  • Richmond – Not specified
  • St Kilda – included in AFL revenue
  • Port Adelaide – Not specified
  • Geelong includes Gate reciepts with membership: $11,536,630
  • Brisbane includes Gate recipets with membership: $6,127,764

Total Profit/Loss:

  • Essendon – $12,345,536
  • Collingwood – $7,835,080
  • Richmond – $3,017,742
  • Hawthorn – $1,288,810
  • North Melbourne – $687,830
  • Sydney – $207,007*
  • Adelaide – $122,434*
  • Melbourne – $19,485
  • Western Bulldogs – (136,679)
  • St Kilda – ($436,818)
  • Carlton – ($639,799)
  • Geelong – ($996,000)
  • Brisbane – ($2,200,013)
  • Port Adelaide – ($2,117,071)

Operating Profit/Loss

  • Collingwood – $4,860,000*
  • Richmond – $3,017,742
  • West Coast – ~$3,000,000*
  • North Melbourne – $1,193,080*
  • Hawthorn – $1,288,810
  • Adelaide – $1,214,039*
  • North Melbourne – $1,193,080
  • St Kilda – $631,135
  • Essendon – $401,429
  • Fremantle – $376,245*
  • Geelong – $322,000
  • Western Bulldogs – ($136,679)
  • Carlton – ($683,799)
  • Brisbane – ($2,513,262)
  • Port Adelaide – ($4,120,000)

Merchandise Income:

  • Essendon – $3,226,302
  • Hawthorn – $2,700,000
  • Geelong – $2,699,798
  • Carlton – $1,902,671
  • North Melbourne – $1,396,180
  • Western Bulldogs – $1,268,765 (labelled “consumer products”)
  • St Kilda – $1,121,857
  • Brisbane – $1,004,273
  • Melbourne – $634,384
  • Richmond – not specified
  • Port Adelaide – Not specified

Football Department Spend

  • Collingwood – $21,167,238
  • Fremantle – $20,890,000*
  • Carlton – $20,349,646
  • Essendon – $19,200,704
  • Geelong – $19,200,072
  • Melbourne – $17,983,567
  • St Kilda – $17,962,408
  • Port Adelaide – $17,430,245
  • Brisbane – $17,231,496
  • North Melbourne – $16,375,867
  • Western Bulldogs – $15,748,928
  • Richmond – $3,915,909 (specifically cited)
  • Hawthorn – $2,378,471 (Specifically cited)

Debt Repaid –

  • Richmond – $1,500,000
  • North Melbourne – $1,000,000*
  • Carlton – $750,000
  • Western Bulldogs – $594,000*

Grants (non AFL)

  • Essendon – $10,100,000 (ASF, Federal Gov)
  • Carlton – $321,220 (ASF)
  • Western Bulldogs – $755,413
  • Port Adelaide – $2,000,000 (SANFL)

AFL Income – Distributions (includes 2012 base grant of $6.682 million to all clubs)

Note: this may include prize money, ASD and future fund grants.

  • Richmond – $14,046,030 (“Football income”)
  • Collingwood – $13,208,949
  • St Kilda – $13,115,339 (includes Gate reciepts)
  • North Melbourne – $11,611,876 (includes 2.9 million future funding)
  • Melbourne – $10,796,875
  • Brisbane – $10,400,161
  • Western Bulldogs – $10,326,872
  • Hawthorn – $9,138,376
  • Carlton – $9,056,876
  • Port Adelaide – $7,996,876
  • Essendon – $7,956,876
  • Geelong – $7,606,364

Net Assets

  • Essendon – $35,059,757
  • Hawthorn – $26,364,619
  • Western Bulldogs – $23,227,514
  • Richmond – $19,065,807
  • Adelaide – $18,740,000*
  • Collingwood – $18,691,856
  • Carlton – $12,709,584
  • Geelong – $9,957,144
  • North Melbourne – $7,135,723
  • Port Adelaide – $6,721,225
  • Melbourne – $6,375,056
  • St Kilda – $5,633,566
  • Brisbane – (3,131,072)

Reference:

Additional References – * information will be contained here.

Footnote:

* Club media release, not annual report.

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