2011 AFL club financial reports

Updated with St Kilda Football Club information. This now means all Melbourne clubs have submitted Annual Reports, as well as Port, Adelaide and Brisbane. West Coast havent submitted an annual report but IPL has and that information is in the papers. WA clubs will submit to the WAFC who put out one later, GWS/GC probably wont put one out this year, being wholly operrated and funded by the AFL, and Sydneys is available only to members.

Gross Revenue

  • Collingwood – $75,232,702
  • Essendon – $51,416,731
  • West Coast – $50,200,000
  • Hawthorn – $49,151,009
  • Geelong – $48,438,196
  • Brisbane – $42,297,354
  • Carlton – $39,950,000
  • Port Adelaide – $37,017,885
  • Melbourne – $33,514,371
  • Richmond – $33,403,202
  • Western Bulldogs – $32,453,030
  • Adelaide – $30,546,426
  • St Kilda – $28,287,336
  • North Melbourne – $26,017,066

Gaming Revenue and Hospitality

  • Collingwood – $19,201,114 (inc. Social Club)
  • Brisbane – $12,641,070 (inc. Social Club)
  • Geelong – $10,083,082 (inc. food and beverage)
  • Hawthorn – $10,057,704 (inc bar and bistro)
  • Port Adelaide – $6,822,171 (inc.licenced venues)
  • Carlton – $4,504,537 (gaming only)
  • Western Bulldogs – $3,770,594 (hospitality only)
  • Melbourne – $3,594,013 (inc. social club)
  • Richmond – $3,410,144 (inc Social club)
  • St Kilda – $656,918 (Social Club)
  • Essendon – N/S
  • Adelaide – N/S
  • West Coast – N/S

Membership Revenue

  • Collingwood – $16,419,687 (does NOT include gate reciepts)
  • Geelong – $12,121,444 (inc. gate receipts)
  • Hawthorn – $11,705,117 (inc. gate reciepts)
  • Carlton – $11,617,793 (inc. gate reciepts)
  • Adelaide – $10,591,091
  • Essendon – $10,363,690 (inc. gate reciepts)
  • Melbourne – $9,727,844 (inc. gate reciepts)
  • St Kilda – $7,750,153 (does not inc gate reciepts)
  • Brisbane – $6,918,708 (inc. gate reciepts)
  • Western Bulldogs – $6,712,710 (inc. gate reciepts)
  • North Melbourne – $5,745,872 (inc. gate reciepts)
  • Port Adelaide – Not Specified
  • Richmond – Not Specified
  • West Coast – Not Specified

Sponsorship and Marketing Revenue

  • Collingwood – $22,170,584
  • Richmond – $17,252,886
  • Port Adelaide – $16,238,492
  • Essendon – $15,532,108
  • Geelong – $15,517,692
  • Hawthorn – $14,576,422
  • Carlton – $12,378,037
  • Brisbane – $11,033,963
  • Adelaide – $10,647,497
  • Western Bulldogs – $8,911,027
  • North Melbourne – $8,782,975
  • Melbourne – $8,133,129
  • St KIlda – $6,938,019
  • West Coast – Not Specified

Merchandise Revenue

  • Hawthorn – $3,065,244
  • Geelong – $2,583,088
  • Essendon – $2,563,026
  • Carlton – $1,910,251
  • Western Bulldogs – $1,392,135
  • North Melbourne – $1,036,064
  • St Kilda – $980,156
  • Adelaide – $846,018
  • Melbourne – $806,732
  • Port Adelaide – $696,759
  • Collingwood – N/S
  • Brisbane – N/S
  • Richmond – N/S
  • West Coast – N/S

Football Department Spend

  • West Coast – $19,800,000
  • Collingwood – $19,412,167
  • Geelong – $18,821,742
  • Essendon – $18,510,078
  • Carlton – $17,831,197
  • Melbourne – $16,309,582
  • St Kilda – $16,974,040
  • Brisbane – $16,061,596
  • Port Adelaide – $15,682,596
  • North Melbourne – $15,280,850
  • Western Bulldogs – $14,694,994
  • Richmond – $3,466,748 (all that is specifically named as football spend)
  • Hawthorn – $2,316,797 (all that is specifically named football spend)
  • Adelaide – Not specified.

Total Comprehensive Income for 2011 (profit/loss)

  • Melbourne – $6,040,629
  • Richmond – $2,752,801
  • West Coast – $2,600,000
  • Collingwood – $2,141,436
  • Essendon – $2,059,379
  • Geelong – $1,015,912
  • Port Adelaide – $877,971
  • Western Bulldogs – $877,175
  • Carlton – $742,401
  • Hawthorn – ($4,920)
  • Adelaide – ($610,942)
  • North Melbourne – ($1,110,807)
  • St Kilda – ($1,271,149)
  • Brisbane – ($1,855,926)

References:

List of Clubs that have supplied profit/loss statements but NOT annual reports and the relevant media references

Other News and Media

February 19th, 2012 – “Clubs $40 million in debt” (Heraldsun)

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