2014 AFL Club Comparisons

The AFL
  • The AFL’s revenue increased by $12 million to $458 million
  • Spending jumped by $6 million to $142 million due to revenue-related increases
  • Operating surplus totalled $316 million, before grants and distributions
  • AFL handouts to clubs rose by $7 million to $216 million
  • After grants and distributions, the AFL’s net profit dropped by $4 million to $12.5 million, which will be reinvested into the AFL’s Future Fund.
Clubs
 
Revenue
  • Collingwood – $76,256,915, down from $79,266,546
  • Hawthorn – $67,663,161, up from $64,772,874
  • Essendon – $61,258,047, down from $63,690,189
  • West Coast – $57,616,027, up from $55,937,525
  • Carlton – $56,641,156, down from $57,144,954
  • Geelong – $51,356,479, down from $55,041,492
  • Fremantle – $49,161,997, up from $46,631,972
  • Port Adelaide – $48,219,475, up from $41,528,282
  • Brisbane – $46,538,187, up from $43,500,672
  • Sydney – $46,519,605, up from $42,746,942
  • Richmond – $44,408,127, down from $44,848,083
  • Melbourne – $42,093,064, up from $39,341,340
  • Adelaide – $39,366,673, up from $34,296,792
  • Bulldogs – $37,538,814, up from $34,052,817
  • North – $34,390,355, up from $32,110,000
  • Gold Coast –  $33,798,619, up from $31,926,726
  • GWS – $32,448,830, up from $31,959,745
  • St Kilda – $30,235,195, down from $31,881,495
Profit/Loss
  • Hawthorn – $5,332,184, up from ($545,614)
  • West Coast – $4,681,116, up from $4,407,168
  • Collingwood – $2,017,992, down from $16,375,741
  • Richmond – $1,329,530, down from $3,317,405
  • Gold Coast – $1,602,082, up from $62,533
  • Sydney – $846,871, up from $646,745
  • Essendon – $721,517, down from $2,634,054
  • Bulldogs – $329,945, up from ($143,090)
  • Melbourne – $284,557, up from ($3,102,561)
  • Fremantle – $215,729 down from $657,177
  • North – $42,419, down from $2,337,813
  • Geelong – ($251,207) down from $1,226,349
  • GWS – ($529,325)
  • Carlton – ($1,605,453) down from $528,095
  • Brisbane – ($3,543,138), down from ($1,574,762)
  • St Kilda – ($3,912,922), down from ($2,614,837)
  • Adelaide – ($8.1 million)
Sponsorship and Marketing
  • Collingwood – $19,326,637, down from $19,650,141
  • Essendon – $17,690,850, up from $16,837,899
  • Sydney – $17,089,855, up from $14,645,407
  • Geelong – $16,251,281, down from $17,039,348
  • Hawthorn -$15,093,510, down from $15,226,374
  • Carlton – $13,602,675, up from 12,217,695
  • Brisbane – $11,207,630, down from $11,225,023
  • North – $7,856,770, up from $7,431,89
  • GWS – $7,808,396, down from $9,195,289
  • Bulldogs – $7,519,934, up from $7,183,310
  • West Coast – $7,498,870, down from $7,656,558
  • Melbourne – $6,970,924, up from $6,368,135
  • Gold Coast – $6,620,920, up from $5,839,834
  • St Kilda – $5,560,928, down from $7,081,080
  • Richmond – $4,700,000 (net)
  • Fremantle – $4,523,207, up from $4,354,881
Social Club/Gaming Revenue
  • Collingwood – $23,031,563, up from $22,176,163
  • Carlton – $18,357,199, down from $19,703,387
  • Hawthorn – $18,190,452, down from $18,454,819
  • Brisbane – $15,429,008, up from $13,368,209
  • Essendon -$13,560,553, down from $13,783,560
  • Geelong – $12,784,175 down from $13,704,820
  • Richmond – $5,704,614, up from $5,549,920
  • Bulldogs – $5,376,725, up from $5,153,153
  • St Kilda – $2,071,464, down from $2,208,737
Member Revenue
  • Collingwood – $24,441,236, down from $26,918,721 (includes gate reciepts)
  • West Coast – $18,938,813, up from $17,964,432
  • Sydney – $14,805,140, up from $13,768,429 (includes gate reciepts)
  • Fremantle – $14,588,969,up from $12,747,191
  • Geelong – $11,722,006 up from $11,113,574 (includes gate receipts)
  • Essendon – $10,877,022, up from $10,347,024
  • Hawthorn – $10,691,860, up from $9,731,397
  • Richmond – $9,873,572
  • Carlton – $9,184,262, down from $9,429,125
  • Gold Coast – $7,554,807, up from $6,335,392 (includes gate reciepts)
  • Melbourne – $6,991,962, down from $6,312,247
  • St Kilda – $6,302,454, down from $6,914,893
  • North – $5,830,321 up from $5,325,247
  • Brisbane – $5,642,955, down from $5,834,439 (includes gate reciepts)
  • Bulldogs – $4,791,973, up from $4,527,374
  • GWS – $1,138,279, down from $1,468,682 (inc merchandise)
Gate Reciepts
  • Hawthorn -$4,765,081, down from $4,482,122
  • Melbourne – $3,337,002, up from $2,274,247
  • Carlton – $2,517,758, down from $3,147,904
  • West Coast – $1,673,074, up from $1,569,184
  • Fremantle – $1,630,435, down from $2,252,037
  • North – $1,614,14, down from $1,903,764
  • Bulldogs – $1,543,716, up from $1,240,180
  • Essendon – $367,170, down from $637,773
Merchandise Revenue
  • Hawthorn -$5,044,275, up from $3,770,066
  • Essendon – $3,196,779, down from $3,249,850
  • Fremantle – $3,064,986, up from $2,903,326
  • West Coast – $2,105,112, down from $2,334,772
  • Carlton – $1,980,904, up from $1,844,250
  • Geelong – $1,579,190, down from $1,814,893
  • North – $1,376,827, up from $1,215,810
  • Brisbane – $1,193,068, down from $1,248,511
  • Bulldogs -$856,157, down from $884,451
  • Gold Coast – $843,230, up from $743,389
  • St Kilda – $840,197, down from $1,235,617
  • Melbourne – $694,843, down from $723,068
  • Sydney – $577,138, down from $923,089
Football Department Expense
  • Sydney – $23.578,637, up from $21,920,544
  • Fremantle – $23,086,601, up from $22,160,659
  • Collingwood – $22,005,270, down from $22,459,500
  • Carlton – $21,816,452, up from $21,056,938
  • Geelong – $21,609,247 down from $21,419,102
  • Essendon – $21,220,483, up from $20,824,236
  • GWS – $20,844,644, up from $20,149,504
  • Melbourne – $19,634,115, up from $18,741,736
  • St Kilda – $19,288,028, up from $19,453,217
  • Bulldogs – $18,748,660, up from $16,966,102
  • Brisbane – $18,631,664, up from $17,336,070
Assets
  • Essendon – $53,207,638, down from $54,758,536
  • West coast – $52,750,486, up from $47,904,592
  • Hawthorn -$52,411,058, up from $51,467,222
  • Collingwood – $51,330,691, up from $51,671,896
  • Bulldogs – $39,820,521, down from $41,558,592
  • Geelong – $34,769,514, down from $35,457,183
  • Richmond -$29,345,548, up from $28,791,350
  • Carlton – $25,295,881 down from $27,628,966
  • Fremantle – $20,066,181, down from $20,222,088
  • Melbourne – $16,489,836, down from $17,274,699
  • North – $15,322,542, down from $16,559,393
  • St Kilda – $14,790,712, down from $13,772,265
  • Brisbane – $9,745,392, down from $11,592,932
  • Sydney – $8,636,118, up from $7,345,317
  • Gold Coast – $7,728,021, up fromn $5,938,005
Liabilities
  • Geelong – $23,837,208, down from $24,273,670
  • Hawthorn – $20,719,869, down from $25,648,217
  • Brisbane – $17,994,364, up from $16,298,766
  • Bulldogs – 16,406,152 down from $18,474,168
  • St Kilda – $15,684,905, up from $10,753,536
  • Essendon – $14,792,310, up from $17,064,725
  • Collingwood – $14,245,102, up from $15,604,299
  • Carlton – $13,667,345, up from $14,394,977
  • Melbourne –  $12,932,784, up from $14,002,204
  • West Coast – $12,866,106, up from $12,300,728
  • Fremantle – $9,927,512, down from $10,299,148
  • Sydney – $6,903,920, up from $6,459,990
  • Gold Coast – $6,056,620, up from $5,328,686
  • North – $5,806,587, down from $7,085,857
  • Richmond – $5,632,806, down from $6,408,138
Net Assets/Deficit
  • West Coast – $39,884,380, up from $35,203,264
  • Essendon – $38,415,328, up from $37,693,811
  • Collingwood – $37,085,589, up from $37,067,597
  • Hawthorn -$31,691,189, up from $25,819,005
  • Richmond -$23,712,742, up from $22,383,212
  • Bulldogs – $23,414,369, up from $23,084,424
  • Carlton – $11,628,536, down from $13,223,889
  • Geelong – $10,932,306, down from $11,183,513
  • Fremantle – $10,138,669, up from $9,922,940
  • North – $9,515,955, up from $9,473,536
  • Melbourne – $3,557,052, up from $3,272,495
  • Sydney – $1,732,198, up from $885,327
  • Gold Coast – $1,671,401, up from $609,319
  • St Kilda – ($894,193), down from $3,018,729
  • Brisbane – ($8,248,972), down from ($4,705,834)
Released reports
 
AFL Statement
Club Statements
Stadiums
Affiliates

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