2021 NRL TV Ratings News

Round 1

NRL was back with a bang on Fox League with Round One of the 2021 season, becoming the all-time highest rating opening round in subscription television history and the second-highest rating NRL Round ever with an audience average of 372,000, up 28% on R1 2020.

All Foxtel Group platforms saw significant growth, with Foxtel broadcast audiences up 14% and streaming on Kayo, Foxtel Now, Foxtel GO up 74%.

Thursday night’s season opener featuring the Storm v Rabbitohs was the number one game for the round with an average audience of 487,000.  The season opener was the highest rating Round One match ever and the highest rating Thursday night match ever.  Friday night’s Broncos v Eels clash drew the next largest number of viewers, with an average audience of 429,000.

Round 2

Nine’s Thursday Night NRL Live was a dominant timeslot winner in Sydney and Brisbane.

  • Nine’s Thursday Night NRL Live recorded a national peak audience of 869,000 (Metro: 526,000 / Regional: 343,000) and a national average audience of 664,000 (Metro: 425,000 / Regional: 239,000) – includes viewers on 9Gem in Adelaide & Perth.
  • Nine’s Thursday Night NRL Live was the No.1 program of the night in Sydney and Brisbane with People 25-54, People 16-39 and GS + Child.

Last night’s Thursday NRL Live match is up 26% across the 5 City on Round 2’s Thursday Night Footy in 2020.

  • Sunday Afternoon NRL Live was a dominant timeslot winner in Sydney and Brisbane.
  • Sunday Afternoon NRL Live secured a peak audience of 649,000 (Metro: 387,000 / Regional: 263,000) and an average audience of 439,000 (Metro: 264,000 / Regional: 175,000).

Round 3

  • Channel 9’s Thursday Night NRL Live was a dominant timeslot winner in Sydney and Brisbane.
  • Channel 9’s Thursday Night NRL Live was the No.1 and No.2 program of the night in Sydney and Brisbane with People 25-54, People 16-39 and GS + Child.
  • Channel 9’s Thursday Night NRL Live recorded a national peak audience of 874,000 (Metro: 525,000 / Regional: 349,000) and a national average audience of 647,000 (Metro: 410,000 / Regional: 237,000) – includes viewers on 9Gem in Melbourne, Adelaide & Perth.
  • Nine’s Sunday Afternoon NRL Live recorded an average audience of 360,000 (Metro: 209,000 / Regional: 151,000) in Sydney and Brisbane.

Round 4 

 

 

Round 5

  • Channel 9’s Thursday Night NRL Live was the No. 3 program of the night in Sydney and a dominant timeslot winner in Brisbane.
  • Channel 9’s Thursday Night NRL Live recorded a national peak audience of 754,000 (Metro: 481,000 / Regional: 273,000) and a national average audience of 579,000 (Metro: 379,000 / Regional: 200,000) – includes viewers on 9Gem in Melbourne, Adelaide & Perth.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 654,000 (Metro: 406,000 / Regional: 248,000) and an average audience across NSW and QLD of 421,000 (Metro: 249,000/ Regional: 172,000). 

Round 6

  • NRL Round 6 saw average audiences of 369,000 on Foxtel and Kayo, up 11% year on year. Saturday afternoon’s Rabbitohs v Wests Tigers clash was the Round 6 standout on Fox, attracting an average audience of 465,000 and ranking as the 11th highest NRL game of all time on subscription television.
  • Round 6 of the NRL featured average audiences of 372,000 (TV + streaming), up 12% year on year making 2021 the number one rating NRL season ever for the Foxtel Group.

Round 8

  • Channel 9’s Thursday Night NRL Live was a time slot winner in Sydney and Brisbane
  • Channel 9’s Thursday Night NRL Live was the No. 2 program of the night in Sydney with People 16-39 and People 25-54.
  • Channel 9’s Thursday Night NRL Live recorded a national peak audience of 727,000 (Metro: 414,000 / Regional: 313,000) and a national average audience of 566,000 (Metro: 334,000 / Regional: 232,000) – includes viewers on 9Gem in Melbourne, Adelaide and Perth.
  • Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 662,000 (Metro: 426,000 / Regional: 236,000) and an average audience across NSW and QLD of 417,000 (Metro: 264,000/ Regional: 153,000). 

Round 9

  • Channel 9’s Thursday Night NRL Live was a time slot winner in Sydney and Brisbane.
  • Channel 9’s Thursday Night NRL Live was the No. 1 program of the night in Sydney with People 25-54, People 16-39 and GS + Child.
  • Channel 9’s Thursday Night NRL Live recorded a national peak audience of 708,000 (Metro: 405,000 / Regional: 303,000) and a national average audience of 557,000 (Metro: 340,000 / Regional: 217,000) – includes viewers on 9Gem in Melbourne, Adelaide and Perth.
  • Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 596,000 (Metro: 366,000 / Regional: 230,000) and an average audience across NSW and QLD of 350,000 (Metro: 219,000/ Regional: 131,000). 

Round 10

  • Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 756,000 (Metro: 459,000 / Regional: 297,000) and an average audience across NSW and QLD of 454,000 (Metro: 269,000/ Regional: 185,000). 
  • NRL Magic Round with all eight matches being played in Brisbane, achieved an average audience of 386K across the combined platforms of Foxtel and Kayo.
  • The result was up +28% compared with the inaugural Magic Round in 2019.
  • Saturday’s 5:30 pm Fox League exclusive Sharks vs Rabbitohs clash was the highest audience of the round with an audience of 472k. The match now ranks as the 13th highest rating game for the Foxtel group of all-time.
  • The strong weekend result means this years NRL season is now averaging 374K on Fox/Kayo; up +14% compared with last season

Round 11

  • Channel 9’s Thursday Night NRL Live was the No.1 program of the night with People 25-54 and People 16-39 in Brisbane and with People 16-39 in Sydney.
  • Channel 9’s Thursday Night NRL Live was a dominant time slot winner in Sydney and Brisbane, earning a national peak audience of 780,000 (Metro: 478,000 / Regional: 301,000) and a national average audience of 598,000 (Metro: 387,000 / Regional: 211,000) – includes viewers on 9Gem in Melbourne, Adelaide and Perth.
  • Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 855,000 (Metro: 510,000 / Regional: 344,000) and an average audience across NSW and QLD of 491,000 (Metro: 289,000/ Regional: 202,000).
  • Fox League’s stellar 2021 season coverage took another giant leap during Round 11 by recording the second highest ever viewer figures for an NRL game.
  • The exclusive Saturday evening clash between the Broncos and Roosters had a combined 499,000 viewers across Foxtel and Kayo.

Round 12

  • Channel 9’s Thursday Night NRL Live was the No.1 program of the night with People 25-54 and People 16-39 in Brisbane and with People 16-39 in Sydney.
  • Channel 9’s Thursday Night NRL Live was a dominant time slot winner in Sydney and Brisbane, earning a national peak audience of 780,000 (Metro: 478,000 / Regional: 301,000) and a national average audience of 598,000 (Metro: 387,000 / Regional: 211,000) – includes viewers on 9Gem in Melbourne, Adelaide and Perth.
  • Sunday Afternoon NRL Live dominated its afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 855,000 (Metro: 510,000 / Regional: 344,000) and an average audience across NSW and QLD of 491,000 (Metro: 289,000/ Regional: 202,000).

Round 13

  • Sunday Afternoon NRL Live dominated its afternoon timeslot across the East Coast in Sydney and Brisbane.
  • Sunday Afternoon NRL Live achieved a peak audience across NSW and QLD of 700,000 (Metro: 435,000 / Regional: 265,000) and an average audience across NSW and QLD of 459,000 (Metro: 285,000/ Regional: 175,000).

State of Origin 1

  • State of Origin Rugby League QLD v NSW, 1st Match was Australia’s No.1 program with People 25-54, People 16-39, GS + Child and Total People.
  • State of Origin Rugby League QLD v NSW, 1st Match was the No. 1 program in Sydney and Brisbane with all key demographics and Total People and a timeslot winner across the 5 City and in Sydney, Brisbane, Adelaide and Perth.
  • State of Origin Rugby League QLD v NSW, 1st Match achieved a national peak audience of 3.152 million (Metro: 2.147 million / Regional: 1.005 million) and an average audience of 2.708 million (Metro: 1.911 million / Regional: 797,000).
  • State of Origin is the highest rating program of 2021 and up by 13.4% on last year’s Game 1 (national). A further 228,000 viewers streamed the match on 9Now which is a massive 47.7% increase year on year (not including co viewing).

Round 14

 

State of Origin 2

  • State of Origin was the dominant No. 1 program of the night across all key demographics and Total People.
  • State of Origin – Match 2 achieved a national overall audience of 2.929 million (Linear: 2.701 million / BVOD: 228,000) which was up vs both 2019 and 2020 2nd Match.
  • State of Origin – Match 2 achieved a national linear peak audience of 3.122 million (Metro: 2.110 million / Regional: 1.012 million) and national linear average audience of 2.701 million (Metro: 1.862 million / Regional: 840,000).
  • State of Origin – Match 2 was up in metro linear audience on last year’s 2nd Match by 12.6% (1.862 million v 1.654 million).
  • State of Origin – Match 2 live BVOD audience of 228,000 was up 48% on Live BVOD audience of 2020 and up 162% on Live BVOD audience in 2019 (excluding co-viewing).
  • State of Origin – Match 2 live BVOD audience of 228,000 is the No.1 live BVOD program for 2021 to date.

Round 16

  • Channel 9’s Thursday Night NRL was a dominant timeslot winner in Sydney and Brisbane across all key demos.
  • Channel 9’s Thursday Night NRL recorded a 5 City Metro peak audience of 428,000 and a national average audience of 347,000.
  • Sunday Afternoon NRL dominated the afternoon timeslot in Sydney and Brisbane.
  • Sunday Afternoon NRL achieved a national peak audience of 841,000 (Metro: 526,000 / Regional: 315,000) and an average national audience of 505,000 (Metro: 312,000 / Regional: 193,000)

Despite a shocking weekend of blowouts, Fox Sports has achieved two all-time NRL ratings records.

  • The Warriors v Dragons golden point thriller on Friday night was the most-watched 6pm game of all time with an average of 419k viewers.
  • The Sunday 2pm game between the Broncos and Sharks also saw the highest ever ratings in that timeslot with 386k viewers (up 30 per cent on the 2021 season average).
  • Rabbitohs v Tigers match on Sunday attracted a 393k average audience, a 14 per cent increase on the 2021 average for the Sunday 4pm slot.
  • Super Saturday recorded 357k viewers across the three games, down five per cent on the Super Saturday average of 377k in 2021.

 

 

 

 

References