2021 AFLW Ratings News

Round 1

  • Almost one million Australians tuned in to the broadcast of Round One (a 15 per cent increase compared to 2020)
  • Round One also delivered the highest-rating round of AFLW since 2018 and the third-highest in its history (behind Round One and Two of the inaugural season).
  • Carlton vs. Collingwood reached over 1.1 million viewers across the Seven Network and Foxtel while last Sunday’s Richmond vs. Brisbane Lions match at the Swinburne Centre, the first game for premiership points at the ground since 1964, drew an average audience of 197,000 – the highest audience for a Sunday home-and-away game in AFLW history.

Round 6

  • Fans have also shown their support for elite female football at home, with TV ratings up three per cent year on year for per game average audience, including Foxtel per game average audience up six per cent through rounds 1-6.
  • Digital consumption also remains strong, with 1.1 million digital users engaging on AFLW platforms – an increase of 15 per cent compared to this time last season. This season, AFLW has seen more users tune in on a weekly basis, averaging over 220,000 digital users per week across its digital channels.