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Western Bulldogs extend Mission foods deal

Source: Sports Business Insider The Bulldogs have extended their partnership with Mission Foods through 2017. The partnership which began in 2009, will allow Mission Foods to be the Bulldogs sole major sponsor, featuring on the front and back of the guernsey. They will also become the Bulldogs longest serving major…


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AFl reaping dividend from Adelaide Oval move

Source: Sports Business Insider The move by Adelaide and Port Adelaide to Adelaide Oval has paid off so far with attendances up 42% on last year. South Australian Sports Minister Leon Bignell said that it wasnt just a great move for fans but also for corporate interests. “They didn’t like…


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The “Real” AFL Membership figures

Source: Fairfax Media AFL figures obtained by Fairfax Media show a massive gulf in membership earnings between the Perth clubs, Collingwood and the rest during 2013, while infant club Greater Western Sydney technically made a loss on membership of $400,000 as a result of extra “fan development” costs.


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AFL Ticket price increases in step with wage increases

Source: News Limited News Limited reports that while the average price of going to the footy may have risen 120% in the last 20 years, the percentage of income required to pay for a ticket has remained more or less the same. in 1994 the $11 cost of a general…


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Titans turn to parking solution to fix crowd woes

Source: News Limited The Gold Coast Titans are currently in negotiations to secure 700 car parks on vacant land at Robina Town Centre (shopping centre) in Robina according to Titans CEO Graham Annesley, who believes that the car park will be operating in the second half of the season, but…


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White Knight could save Balmain Tigers

Source: Fairfax Media Fairfax Media is reporting that the troubled Balmain Tigers have apparently found a mystery white knight. Balmain reportedly owe property developer Rozelle Village $8 million, resulting in a number of defaults and a Supreme Court action. An injunction is presently allowing mediation to take place. Under a…


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Cars and AFL – Sponsorship match made in heaven

Source: Roy Morgan Research Roy Morgan recently conducted a study which revealed that the AFL may as well stand for the Automotive Football League. As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of…


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Essendon extend Toll deal

Source: Sports Business Insider Essendon have extended their deal with Toll Holdings for another two years.  Toll have been an Essendon partner since 2011. Toll Group Managing Director Brian Kruger commented on the partnership extension: “This new partnership ensures both organisations are able to add value to each other through the…


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Clubs win concessions on AFL “taxes”

Source: News Ltd While a luxury tax is likely to be introduced next season, it appears the clubs have been able to negotiate the tax to a maximum of $1 million per club, while a cap is also being reported for revenue sharing taxes, with a ceiling of $500,000 per…


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And now the Suns look at pokie revenue….

Source: News Ltd Not long after GWS said they were considering pokies as a means of boosting revenue, the Gold Coast Suns admitted they were considering the possibility as an option. Gold Coast chief executive Travis Auld told the Herald Sun the club had formed a sub-committee to investigate outside…


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Lions proposal to play games at Springfield takes a battering

Source: News Ltd A proposal to move Lions games to a new facility proposed for Springfield is being openly mocked by former players, supporters and administrators. Graeme Downie, former Lions charman said they should never leave the Gabba. Graeme Downie, who was chairman during Brisbane’s most successful era when the…


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Mclachlan to get nod as head of AFL

Source: Fairfax Media Fairfax is reporting that Gillon Mclachlan will take the CEOs job as was widely expected. Other candidates were apparently Geelongs Brian Cook and Richmonds Brendon Gale, as well as Western Sydneys Dave Matthews. The appointment is expected to be announced Wednesday.



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Saints, Lions extend Sponsorships

Source: Sports Pro Media Aussie rules: St Kilda Football Club have extended their partnership with long-time sponsor Jeld-Wen. The windows and doors company will continue to sponsor the AFL side’s Anzac Day match in New Zealand, with its logo displayed on the team’s playing strip.   Elsewhere in the AFL, the Brisbane Lions have extended…


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Ten to re-enter Broadcast rights battle

Source: Sportsbusiness Insider, The Age Channel Ten chief Hamish Mclennan has apparenrtly confirmed that Ten are interested in the next batch of AFl rights, depending on cost and availability. “Yes, we’re keen. All depends on what is on offer,” McLennan said. Asked what slots Ten would be interested in, McLennan…


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New NRL and clubs agree to new funding model.

Source: Fairfax Media In a three year agreement, the NRL will provide $7.55 million in annual participation payments to clubs, rising annually by $270,000. Clubs will be forced to meet minimum standards, which if not met, will result in a reduction of the funding available. In addition, the ARLC will…


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Gold Coast to build $20 million facility at Carrara

Source: News Ltd The Gold Coast Suns appear likely to contribute 20 million to a 106 million facility at Carrara being built for the Commonwealth Games in 2018. The facility includes an upgrade of Metricon stadium, and will require the Suns to vacate the premises during the Commonwealth Games. Suns…



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Sydney FC announce record attendance

Source: Sports Business Insider Sydney FC have announced their second successive record breaking year for attendances at the close of the 2014 season. Average crowds for the 2013/14 season topped 18,682 at their home of Allianz Stadium, compared to 18,367 in the previous year.


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Raiders and DHA extend partnership

Source: Sports Business Insider The Canberra Raiders and Defence Housing Australia have announced an extension to their marketing agreement for a further three years. The DHA logo will appear on both sleeves and the back of Raiders home and away jerseys in 2015.