Industry News – Thursday, June 22nd, 2017
NRL
- Origin 2 Attendance: 82,259 (officially sold out by 5pm)
- Fans and viewers at Sydney’s ANZ Stadium for State of Origin will have seen the latest in digital signage as the NRL partners with provider Techfront to roll out LED displays around the ground. Along with displaying advertising to the broadcast audience, the signs will also update fans at the stadium with statistics, advertising and social media messages.
- A DAY after the AFL secured a record agreement with its players, the Rugby League Players’ Association will resume talks with the NRL on Thursday in a bid to receive a similar outcome for the game’s stars.
- The Rugby League Players Association has heaped more pressure on the NRL by claiming that the AFL’s new pay deal demonstrates that revenue sharing remains the standard for sports across the globe.
- Women’s participation is now the fastest growing area of rugby league with female registrations jumping almost 45 per cent in Queensland in the past two years.
AFL
- THE AFL and players have agreed to a twice-yearly summit to provide ideas to help build the game and increase revenue.
- CLUB salary caps have been topped up by player marketing allowances of $1.06 million. Additional Services Agreements, available to all 18 teams, will rise by 3.8 per cent this year and 3 per cent a season for the final five years of the monster six-year salaries agreement signed this week. It means clubs will have a total of $13.7 million to splurge on their players next season.
Rugby Union
- Lions Tour game against Chiefs in NZ rated 58,000 on Fox.
- Status quo remains in Australian rugby after ARU emergency meeting – for now
- The Rugby Union Players Association yesterday launched one last attack on the ARU policy, insisting that the best interests of the game would be served by the retention of all five Super Rugby sides through to the end of the current broadcast deal. RUPA then claimed the ARU had set forth no detailed plan of how any of the anticipated $6 million savings resulting from the closure of the Force or the Rebels would be dispersed.
A-league
General
- Australian sports which have moved from free-to-air TV to subscription TV are disappearing from the view of fans and sponsors, eroding their ability to grow in a world where they are competing for the attention of audiences against the likes of Netflix and Stan, the audience at Mumbrella’s Sports Marketing Summit has heard.
- Growing tension between improvements in viewing sports at home and the live stadium experience could force brands to double up to own both stadium and league sponsorships in order to leverage their brands across both spaces, marketers have been told.
