2011 Club Finances

Gross Revenue

Collingwood – $75,232,702
Essendon – $51,416,731
West Coast – $50,200,000
Hawthorn – $49,151,009
Geelong – $48,438,196
Brisbane – $42,297,354
Carlton – $39,950,000
Port Adelaide – $37,017,885
Melbourne – $33,514,371
Richmond – $33,403,202
Western Bulldogs – $32,453,030
Adelaide – $30,546,426
St Kilda – $28,287,336
North Melbourne – $26,017,066

Gaming Revenue and Hospitality

Collingwood – $19,201,114 (inc. Social Club)
Brisbane – $12,641,070 (inc. Social Club)
Geelong – $10,083,082 (inc. food and beverage)
Hawthorn – $10,057,704 (inc bar and bistro)
Port Adelaide – $6,822,171 (inc.licenced venues)
Carlton – $4,504,537 (gaming only)
Western Bulldogs – $3,770,594 (hospitality only)
Melbourne – $3,594,013 (inc. social club)
Richmond – $3,410,144 (inc Social club)
St Kilda – $656,918 (Social Club)
Essendon – N/S
Adelaide – N/S
West Coast – N/S

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
St Kilda – $7,750,153 (does not inc gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
Port Adelaide – Not Specified
Richmond – Not Specified
West Coast – Not Specified

Sponsorship and Marketing Revenue

Collingwood – $22,170,584
Richmond – $17,252,886
Port Adelaide – $16,238,492
Essendon – $15,532,108
Geelong – $15,517,692
Hawthorn – $14,576,422
Carlton – $12,378,037
Brisbane – $11,033,963
Adelaide – $10,647,497
Western Bulldogs – $8,911,027
North Melbourne – $8,782,975
Melbourne – $8,133,129
St KIlda – $6,938,019
West Coast – Not Specified

Merchandise Revenue

Hawthorn – $3,065,244
Geelong – $2,583,088
Essendon – $2,563,026
Carlton – $1,910,251
Western Bulldogs – $1,392,135
North Melbourne – $1,036,064
St Kilda – $980,156
Adelaide – $846,018
Melbourne – $806,732
Port Adelaide – $696,759
Collingwood – N/S
Brisbane – N/S
Richmond – N/S
West Coast – N/S

Football Department Spend

West Coast – $19,800,000
Collingwood – $19,412,167
Geelong – $18,821,742
Essendon – $18,510,078
Carlton – $17,831,197
Melbourne – $16,309,582
St Kilda – $16,974,040
Brisbane – $16,061,596
Port Adelaide – $15,682,596
North Melbourne – $15,280,850
Western Bulldogs – $14,694,994
Richmond – $3,466,748 (all that is specifically named as football spend)
Hawthorn – $2,316,797 (all that is specifically named football spend)
Adelaide – Not specified.

Total Comprehensive Income for 2011 (profit/loss)

Melbourne – $6,040,629
Richmond – $2,752,801
West Coast – $2,600,000
Collingwood – $2,141,436
Essendon – $2,059,379
Geelong – $1,015,912
Port Adelaide – $877,971
Western Bulldogs – $877,175
Carlton – $742,401
Hawthorn – ($4,920)
Adelaide – ($610,942)
North Melbourne – ($1,110,807)
St Kilda – ($1,271,149)
Brisbane – ($1,855,926)

Total Assets

1. Hawthorn (44 million)
2. Geelong (38 million)
3. Bulldogs (37 million)
4. Essendon (28 million)
5. Richmond (24 million)
6. Carlton (24 million)

11. Melbourne (13 million)
12. Brisbane (13 million)
13. St Kilda (13 million)

Total Liabilities

1. Geelong (27 million)
2. Hawthorn (23 million)
3. Bulldogs (14 million)
4. Brisbane (13 million)
5. Collingwood (12 million)
6. Carlton (10 million)
7. North (10 million)

12. Essendon (6 million)
13. Adelaide (5 million)

Net Assets

1. Hawthorn (24 million)
2. Bulldogs (23 million)
3. Essendon (22 million)
4. Adelaide (18 million)
5. Richmond (16 million)
6. Carlton (13 million)
7. Geelong (11 million)
8. Collingwood (11 million)

11. North Melbourne (6 million)
12. St Kilda (6 million)
13. Brisbane -617,810