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What happens off the field in Australian Sport

2017 Club Finance

Annual Reports

Revenue

  • Collingwood -$77,736,469
  • Hawthorn – $70,742,464
  • Essendon – $65,165,407
  • Richmond – $65,164,372
  • West Coast – $64,013,222
  • Carlton – $58,618,876
  • Port Adelaide – $57,907,188
  • Geelong – $57,804,052
  • Adelaide – $54,954,790
  • Brisbane – $52,060,420
  • Melbourne – $51,988,711
  • Western Bulldogs – $51,944,472
  • Sydney – $50,837,971
  • Fremantle – $49,263,474
  • St Kilda – $47,952,666
  • GWS – $42,605,892
  • North Melbourne – $39,717,822
  • Gold Coast – $39,656,365

Profit/loss

  • West Coast – $12,804,032
  • St Kilda – $5,267,414
  • Essendon – $5,054,186
  • Hawthorn – $4,933,128
  • Richmond – $3,063,298
  • Fremantle – $2,489,714
  • Melbourne – $1,363,060
  • Western Bulldogs – $1,643,050
  • Carlton – $667,803
  • Adelaide – $648,715
  • North Melbourne – $242,656
  • Sydney – $105,186
  • Gold Coast – $19,219
  • Geelong – ($339,849)
  • GWS – ($522,896)
  • Brisbane – ($2,261,990)
  • Collingwood – ($2,732,624)

Gaming & Social Revenue

  • Collingwood – $22,887,477
  • Hawthorn – $19,087,366
  • Carlton – $18,825,869
  • Brisbane – $15,687,630
  • Essendon – $13,351,296
  • Melbourne – $11,641,049
  • Geelong – $10,537,358
  • Richmond – $7,180,170
  • Western Bulldogs – $7,061,232
  • St Kilda – $1,934,045

Gaming Profit

  • Collingwood – $6,037,992
  • Brisbane – $3,744,228
  • Melbourne – $3,720,679
  • Carlton – $3,169,884
  • Essendon – $2,276,154
  • Western Bulldogs – $1,390,994
  • Richmond – $942,060
  • St Kilda – $616,340
  • Hawthorn – No costs available
  • Geelong – no costs available
  • Carlton – no costs available.

Revenue without Gaming

  • West Coast – $64,013,222
  • Richmond – $57,984,202
  • Collingwood – $54,848,992
  • Essendon – $51,814,111
  • Hawthorn – $51,655,098
  • Sydney – $50,837,971
  • Fremantle – $49,263,474
  • Geelong – $47,266,694
  • St Kilda – $46,018,621
  • Western Bulldogs – $44,883,240
  • GWS – $42,605,892
  • Melbourne – $40,347,662
  • Carlton – $39,793,007
  • North Melbourne – $39,717,822
  • Brisbane – $36,372,790

Profit/Loss without Gaming

  • St Kilda – $4,651,074
  • Essendon – $2,778,032
  • Richmond – $2,121,238
  • Western Bulldogs – $252,056
  • North Melbourne – $242,656
  • Sydney – $105,186
  • GWS – ($522,896)
  • Melbourne – ($2,357,619)
  • Carlton – ($2,502,081)
  • Brisbane – ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn – Not available
  • Geelong – not available.
  • Carrlton – not available.

Membership, Reserved seating

  • Adelaide – $23,252,578 (includes corporate box revenue)
  • Collingwood – $23,126,822 (includes matchday)
  • West Coast – $21,798,249
  • Fremantle – $16,156,558
  • Geelong – $16,039,108 (includes gate reciepts)
  • Sydney – $15,585,482 (includes matchday)
  • Hawthorn – $12,446,104
  • Essendon – $11,971,985
  • Carlton – $8,527,889
  • Western Bulldogs – $8,469,489
  • Melbourne – $8,057,900 (includes fundraising)
  • St Kilda – $7,477,148
  • North Melbourne – $6,593,189
  • Gold Coast – $6,219,235 (includes gate reciepts)
  • Brisbane – $5,530,944
  • GWS – $1,840,186 (includes merchandise)
  • Richmond – Not Available

Revenue per member

  • Adelaide – $408.90 per member (includes corporate box rev)
  • West Coast – $335.03 per member
  • Fremantle – $315.23 per member
  • Collingwood – $304.78 per member (includes matchday)
  • Geelong – $292.40 (includes fundraising)
  • Brisbane – $258.92 per member (includes gate)
  • Melbourne – $190.80 per member (includes fundraising)
  • St Kilda – $177.81 per member
  • Western Bulldogs – $177.73 per member
  • Essendon – $176.66 per member
  • Carlton – $169.45 per member
  • Hawthorn – $164.49 per member
  • North Melbourne – $163.43 per member
  • GWS – $87.86 per member (includes merchandise)
  • Richmond – Not available

Gate takings

  • Melbourne – $5,366,974
  • Hawthorn – $5,117,239
  • Carlton – $3,023,882
  • Essendon – $2,368,742
  • West Coast – $2,349,197
  • Fremantle – $2,101,902
  • Western Bulldogs – $1,856,728
  • North Melbourne – $1,722,528
  • St Kilda – $1,525,634
  • Brisbane – included in Membership
  • Richmond – Not available

Sponsorship & Marketing

  • Collingwood – $18,945,477
  • Sydney – $18,922,637
  • Adelaide – $17,123,561 (inc fundraising)
  • Geelong – $14,535,577 (inc fundraising)
  • Essendon – $14,326,352
  • Hawthorn – $14,155,211
  • Richmond – $13,638,619
  • Carlton – $12,662,263
  • GWS – $11,680,445
  • Western Bulldogs – $10,544,220
  • Melbourne – $9,399,004 (inc fundraising)
  • North Melbourne – $9,341,921
  • Brisbane – $8,889,077
  • West Coast – $7,744,824
  • Fremantle – $6,270,183 (inc finals bonuses)
  • St Kilda – $6,170,905
  • Gold Coast – $5,919,083 (inc supply rights)

Merchandise

  • Western Bulldogs – $2,537,563
  • West Coast – $2,331,242
  • Hawthorn – $2,088,983
  • Essendon – $2,066,030
  • Geelong – $2,065,559
  • Fremantle – $1,596,444
  • Adelaide – $1,342,914
  • Carlton – $1,300,900
  • Melbourne – $1,085,881
  • North Melbourne – $1,001,931
  • Brisbane – $771,375
  • St Kilda – $710,803
  • Sydney – $684,370
  • Gold Coast – $409,975
  • Richmond – Not Available

AFL Distributions

  • GWS – $25,857,369
  • Gold Coast – $24,670,807
  • Brisbane – $20,932,600
  • St Kilda – $20,602,885
  • Western Bulldogs – $16,575,940
  • North Melbourne – $16,322,824
  • Melbourne – $15,713,629
  • Sydney – $14,338,876
  • Carlton – $13,669,151
  • Richmond – $13,627,896
  • Adelaide – $13,142,957
  • Essendon – $12,945,389
  • Geelong – $12,116,718
  • Fremantle – $11,273,943
  • Collingwood – $10,939,471
  • Hawthorn – $10,861,443
  • West Coast – $10,807,324

Football Department spending

  • Collingwood ($28,366,146) – includes AFLW, VFL.
  • GWS – ($27,227,800)
  • Sydney – ($26,519,571)
  • Geelong – ($25,981,512)
  • West Coast – ($25,669,094)
  • Western Bulldogs ($25,489,964)
  • Fremantle – $25,476,311
  • Melbourne – ($24,223,494)
  • Brisbane – ($24,712,245)
  • Port Adelaide – ($24,701,910)
  • North Melbourne – ($23,851,745)
  • Carlton – ($23,841,372)
  • St Kilda – ($23,715,001)
  • Essendon – ($23,687,766)
  • Hawthorn – Not Available
  • Richmond – Not Available
  • Adelaide – Not Available

AFLW Cost

  • Melbourne – ($699,970)

Assets

  • West Coast – $77,717,497
  • Hawthorn – $66,430,723
  • Collingwood – $48,713,041
  • Essendon – $45,362,544
  • Geelong – $38,218,519
  • Western Bulldogs – $37,690,400
  • Richmond – $37,332,992
  • Fremantle – $28,315,590
  • Carlton – $26,206,220
  • Adelaide – $25,930,521
  • Port Adelaide – $25,020,425
  • St Kilda – $22,121,016
  • Melbourne – $18,012,858
  • North Melbourne – $15,721,672
  • GWS – $14,137,396
  • Gold Coast – $10,163,916
  • Brisbane – $9,299,059
  • Sydney – $7,695,965

Liabilities

  • Geelong – $28,627,386
  • Brisbane – $22,432,913
  • Port Adelaide – $20,888,549
  • Hawthorn – $19,898,341
  • Adelaide – $19,085,960
  • St Kilda – $17,488,177
  • Carlton – $17,398,022
  • Collingwood – $16,134,623
  • Fremantle – $13,975,438
  • Essendon – $12,854,759
  • Melbourne – $11,810,162
  • Gold Coast – $11,746,131
  • West Coast – $11,597,832
  • Richmond – $10,178,623
  • Western Bulldogs – $9,980,201
  • North Melbourne – $5,731,170
  • GWS – $3,813,308

Equity

  • West Coast – $66,119,665
  • Hawthorn – $46,532,382
  • Collingwood – $32,578,418
  • Essendon – $32,507,785
  • Western Bulldogs – $27,710,199
  • Richmond – $27,154,369
  • Fremantle – $14,975,438
  • GWS – $10,324,088
  • Geelong – $9,591,133
  • North Melbourne – $9,990,502
  • Carlton – $8,808,198
  • Adelaide – $6,844,561
  • Melbourne – $6,202,696
  • Sydney – $5,504,960
  • St Kilda – $4,632,839
  • Port Adelaide – $4,131,876
  • Gold Coast – ($1,582,215)
  • Brisbane – ($13,133,854)