Between 2013 and 2017 we invested with our NRL Clubs to grow memberships through a centralised telesales team. As a result, club memberships have increased year on year from 203,000 in 2013 to 316,000 in 2017. From 2018, the centralised facility will be replaced by in-house teams in our clubs who will take over the responsibility for continuing to grow membership.
More than 330,000 fans signed up for memberships in 2017 – with 75% of Clubs exceeding their previous year’s figures.
Club memberships rose by five per cent to 316,000. Twelve of the 16 clubs saw rises in memberships – and the indications from many clubs is that the figures will be even higher in 2018.
Eight Clubs posted record membership growth in 2017. The Canberra Raiders and Wests Tigers led the way with growth of 25% and 21% respectively. The Melbourne Storm, North Queensland Cowboys and Sydney Roosters followed closely with 17%, 13% and 10%, respectively.