2012 Club Annual Report Comparison

Membership:

• Hawthorn – 60,841 (8,731 Tasmania)
• Richmond – 53,072
• Essendon – 47,708
• Carlton – 45,800
• Geelong – 40,200
• Melbourne – 35,000
• Western Bulldogs – “more than 30,000”

Revenue:

• Collingwood – $69,249,166
• Essendon – $65,431,425
• Hawthorn – $57,277,620
• West Coast – $55,000,000*
• Geelong – $48,957,150
• Carlton – $46,637,015 (up $6 million on 2011)
• Brisbane – $43,859,151
• Fremantle – $42,770,000*
• Melbourne – $39,517,200
• Richmond – $37,640,767
• Port Adelaide – $36,649,694
• Western Bulldogs – $32,777,251
• North Melbourne – $31,027,110
• St Kilda – $30,846,816
• Greater Western Sydney – $28,500,000*

Sponsorship, Marketing

• Richmond – $19,323,900
• Collingwood – $19,120,714 (includes merchandise)
• Essendon – $15,920,153
• Geelong – $15,696,889
• Hawthorn – $15,083,689
• Carlton – $12,524,669
• Brisbane – $11,700,040
• Melbourne – $8,219,263
• North Melbourne – $7,246,543
• St Kilda – $6,714,163
• Port Adelaide – Not specified

Membership, reserved seating

• Collingwood – $16,229,531
• Essendon – $9,367,066
• Hawthorn – $9,028,307
• Carlton – $8,953,054
• St Kilda – $7,353,883
• Melbourne – $5,619,605
• North Melbourne – $5,108,901
• Richmond – $7,600,000 * (officials via email)
• Western Bulldogs – $5,027,548 (membership only)
• Port Adelaide – Not specified

Gate reciepts

• Melbourne – $4,305,292
• Hawthorn – $4,018,101 (“matchday income”)
• Carlton – $3,426,953
• Western Bulldogs – $1,374,525 (“match returns and gate receipts”)
• North Melbourne – $1,320,924
• Essendon – $726,504 (This is not a misprint)
• Richmond – Not specified
• St Kilda – included in AFL revenue
• Port Adelaide – Not specified
• Geelong includes Gate reciepts with membership: $11,536,630
• Brisbane includes Gate recipets with membership: $6,127,764

Total Profit/Loss:

• Essendon – $12,345,536
• Collingwood – $7,835,080
• Richmond – $3,017,742
• Hawthorn – $1,288,810
• North Melbourne – $687,830
• Sydney – $207,007*
• Adelaide – $122,434*
• Melbourne – $19,485
• Western Bulldogs – (136,679)
• St Kilda – ($436,818)
• Carlton – ($639,799)
• Geelong – ($996,000)
• Brisbane – ($2,200,013)
• Port Adelaide – ($2,117,071)

Operating Profit/Loss

• Collingwood – $4,860,000*
• Richmond – $3,017,742
• West Coast – ~$3,000,000*
• North Melbourne – $1,193,080*
• Hawthorn – $1,288,810
• Adelaide – $1,214,039*
• North Melbourne – $1,193,080
• St Kilda – $631,135
• Essendon – $401,429
• Fremantle – $376,245*
• Geelong – $322,000
• Western Bulldogs – ($136,679)
• Carlton – ($683,799)
• Brisbane – ($2,513,262)
• Port Adelaide – ($4,120,000)

Merchandise Income:

• Essendon – $3,226,302
• Hawthorn – $2,700,000
• Geelong – $2,699,798
• Carlton – $1,902,671
• North Melbourne – $1,396,180
• Western Bulldogs – $1,268,765 (labelled “consumer products”)
• St Kilda – $1,121,857
• Brisbane – $1,004,273
• Melbourne – $634,384
• Richmond – not specified
• Port Adelaide – Not specified

Football Department Spend

• Collingwood – $21,167,238
• Fremantle – $20,890,000*
• Carlton – $20,349,646
• Essendon – $19,200,704
• Geelong – $19,200,072
• Melbourne – $17,983,567
• St Kilda – $17,962,408
• Port Adelaide – $17,430,245
• Brisbane – $17,231,496
• North Melbourne – $16,375,867
• Western Bulldogs – $15,748,928
• Richmond – $3,915,909 (specifically cited)
• Hawthorn – $2,378,471 (Specifically cited)

Debt Repaid –

• Richmond – $1,500,000
• North Melbourne – $1,000,000*
• Carlton – $750,000
• Western Bulldogs – $594,000*

Grants (non AFL)

• Essendon – $10,100,000 (ASF, Federal Gov)
• Carlton – $321,220 (ASF)
• Western Bulldogs – $755,413
• Port Adelaide – $2,000,000 (SANFL)

AFL Income – Distributions (includes 2012 base grant of $6.682 million to all clubs)

Note: this may include prize money, ASD and future fund grants.

• Richmond – $14,046,030 (“Football income”)
• Collingwood – $13,208,949
• St Kilda – $13,115,339 (includes Gate reciepts)
• North Melbourne – $11,611,876 (includes 2.9 million future funding)
• Melbourne – $10,796,875
• Brisbane – $10,400,161
• Western Bulldogs – $10,326,872
• Hawthorn – $9,138,376
• Carlton – $9,056,876
• Port Adelaide – $7,996,876
• Essendon – $7,956,876
• Geelong – $7,606,364

Net Assets

• Essendon – $35,059,757
• Hawthorn – $26,364,619
• Western Bulldogs – $23,227,514
• Richmond – $19,065,807
• Adelaide – $18,740,000*
• Collingwood – $18,691,856
• Carlton – $12,709,584
• Geelong – $9,957,144
• North Melbourne – $7,135,723
• Port Adelaide – $6,721,225
• Melbourne – $6,375,056
• St Kilda – $5,633,566
• Brisbane – (3,131,072)

Reference:

• Brisbane Football Club 2012 Annual Report
• Carlton Football Club 2012 Annual Report
• Collingwood Football Club Annual Report
• Essendon Football Club 2012 Annual Report
• Geelong Football Club 2012 Annual Report
• Hawthorn Football Club 2012 Annual Report
• Melbourne Football Club 2012 Annual Report
• North Melbourne Football Club 2012 Annual Report
• Port Adelaide Football Club 2012 Annual Report
• Richmond Football Club 2012 Annual Report
• St KIlda Football Club 2012 Annual Report
• Western Bulldogs 2012 Annual Report

Additional References – * information will be contained here.

• WA Footys $10 million cash cows
• Adelaide back in the black
• $7.8 million Jackpot (Collingwood)
• Lions record Massive loss
• Another million for North
• Loss caps dog of a year (Western Bulldogs)
• PAFC Financial Result (Port Adelaide)
• Swans 2012 Financial Result
• Giant effort promised by GWS top men

Footnote:

* Club media release, not annual report.