2011 AFL Club Report Comparison

Gross Revenue

• Collingwood – $75,232,702
• Essendon – $51,416,731
• West Coast – $50,200,000
• Hawthorn – $49,151,009
• Geelong – $48,438,196
• Brisbane – $42,297,354
• Carlton – $39,950,000
• Port Adelaide – $37,017,885
• Melbourne – $33,514,371
• Richmond – $33,403,202
• Western Bulldogs – $32,453,030
• Adelaide – $30,546,426
• St Kilda – $28,287,336
• North Melbourne – $26,017,066

Gaming Revenue and Hospitality

• Collingwood – $19,201,114 (inc. Social Club)
• Brisbane – $12,641,070 (inc. Social Club)
• Geelong – $10,083,082 (inc. food and beverage)
• Hawthorn – $10,057,704 (inc bar and bistro)
• Port Adelaide – $6,822,171 (inc.licenced venues)
• Carlton – $4,504,537 (gaming only)
• Western Bulldogs – $3,770,594 (hospitality only)
• Melbourne – $3,594,013 (inc. social club)
• Richmond – $3,410,144 (inc Social club)
• St Kilda – $656,918 (Social Club)
• Essendon – N/S
• Adelaide – N/S
• West Coast – N/S

Membership Revenue

• Collingwood – $16,419,687 (does NOT include gate reciepts)
• Geelong – $12,121,444 (inc. gate receipts)
• Hawthorn – $11,705,117 (inc. gate reciepts)
• Carlton – $11,617,793 (inc. gate reciepts)
• Adelaide – $10,591,091
• Essendon – $10,363,690 (inc. gate reciepts)
• Melbourne – $9,727,844 (inc. gate reciepts)
• St Kilda – $7,750,153 (does not inc gate reciepts)
• Brisbane – $6,918,708 (inc. gate reciepts)
• Western Bulldogs – $6,712,710 (inc. gate reciepts)
• North Melbourne – $5,745,872 (inc. gate reciepts)
• Port Adelaide – Not Specified
• Richmond – Not Specified
• West Coast – Not Specified

Sponsorship and Marketing Revenue

• Collingwood – $22,170,584
• Richmond – $17,252,886
• Port Adelaide – $16,238,492
• Essendon – $15,532,108
• Geelong – $15,517,692
• Hawthorn – $14,576,422
• Carlton – $12,378,037
• Brisbane – $11,033,963
• Adelaide – $10,647,497
• Western Bulldogs – $8,911,027
• North Melbourne – $8,782,975
• Melbourne – $8,133,129
• St KIlda – $6,938,019
• West Coast – Not Specified

Merchandise Revenue

• Hawthorn – $3,065,244
• Geelong – $2,583,088
• Essendon – $2,563,026
• Carlton – $1,910,251
• Western Bulldogs – $1,392,135
• North Melbourne – $1,036,064
• St Kilda – $980,156
• Adelaide – $846,018
• Melbourne – $806,732
• Port Adelaide – $696,759
• Collingwood – N/S
• Brisbane – N/S
• Richmond – N/S
• West Coast – N/S

Football Department Spend

• West Coast – $19,800,000
• Collingwood – $19,412,167
• Geelong – $18,821,742
• Essendon – $18,510,078
• Carlton – $17,831,197
• Melbourne – $16,309,582
• St Kilda – $16,974,040
• Brisbane – $16,061,596
• Port Adelaide – $15,682,596
• North Melbourne – $15,280,850
• Western Bulldogs – $14,694,994
• Richmond – $3,466,748 (all that is specifically named as football spend)
• Hawthorn – $2,316,797 (all that is specifically named football spend)
• Adelaide – Not specified.

Total Comprehensive Income for 2011 (profit/loss)

• Melbourne – $6,040,629
• Richmond – $2,752,801
• West Coast – $2,600,000
• Collingwood – $2,141,436
• Essendon – $2,059,379
• Geelong – $1,015,912
• Port Adelaide – $877,971
• Western Bulldogs – $877,175
• Carlton – $742,401
• Hawthorn – ($4,920)
• Adelaide – ($610,942)
• North Melbourne – ($1,110,807)
• St Kilda – ($1,271,149)
• Brisbane – ($1,855,926)

References:

• Adelaide – http://www.worldofwookie.com/afl/reports/adelaidefc2011.pdf
• Brisbane – http://www.lions.com.au/Portals/0/lions_docs/00000%20LIONS%20Annual%20Report%20ART.pdf
• Carlton – http://www.rippledirect.com.au/images/carltonfc/cfc_stat_accts_2011.pdf
•  Collingwood – http://www.collingwoodfc.com.au/portals/0/magpies_docs/2011_CFC_annual_report.pdf
• Essendon – http://www.essendonfc.com.au/club/annualreport2011online.pdf
• Geelong – http://www.afl.com.au/Portals/0/cats_docs/2011_Financial_Statements.pdf
• Hawthorn – http://www.hawthornfc.com.au/Portals/0/hawks_docs/2011_Annual_Report.pdf
• North Melbourne – http://www.kangaroos.com.au/Portals/0/NMFC%20-%202011%20Financial%20Report.pdf
• Melbourne – http://app1.mailout.com/mailout3/user/z8wQ0K/files/1323837892_0682.pdf
• Port Adelaide – http://portadelaidefc.com.au/Portals/0/port_docs/2011AnnualReport.pdf[/URL]
• Richmond – http://www.richmondfc.com.au/portals/0/richmond_docs/2011financials.pdf[/URL]
• St Kilda – http://www.saints.com.au/Portals/0/images_saints/STKFC_annualreport_2011.pdf
• Western Bulldogs – http://www.westernbulldogs.com.au/Portals/0/bulldogs_docs/2011Financial%20Report_LR.pdf

List of Clubs that have supplied profit/loss statements but NOT annual reports and the relevant media references

• Sydney: $114,956 – http://www.sydneyswans.com.au/tabid/…?newsid=127049
• West Coast: http://au.news.yahoo.com/thewest/business/a/-/wa/12885626/eagles-cdo-foray-still-costing/
• Fremantle, Gold Coast and GWS Have supplied no relevant information
• SANFL Contributions – Port Adelaide $365,790, Adelaide – $449,195
• WAFL Contributions – West Coast $2,200,000

Other News and Media

February 19th, 2012 – “Clubs $40 million in debt” (Heraldsun)