State of the Game: Aleagues Season 2023-2024

Yet another season has drawn to a close. Critics abound, but almost all fans say that the season conclusion was one of the best ever. Is the Aleague making a comeback, is it holding back an inevitable doom, and are we past the point of no return? Heres the data for the year.

Aleague (Mens) Attendance

The 2023-24 Aleague season was attended by 1.446m at an average of 8,558. (up 7% on 2022-23). It was the best result since 2019-20.

The home and away season was attended by 1.308 million – the best aggregate since 2018-19, at an average of 8,076 (the highest since 2019-20) while the finals were attended by 138,011 at an averge pf 19,716.

This was the best attended finals series aggregate since 2009-10, and the best finals average attendance since 2018-19.

The record season attendance remains the 1.887 million who attended in 2013-14 at a average of 13,479. The best average season remains 2007-08 when 1.381 million attended at an average of 15,348.

Wellington Phoenix had their best season attendance average since 2009-10.

Aleague Womens Attendance

The Aleagues report that attendance in the season had reached 312,199 making it the best attendance aggregate for any Australian womens competition ever – and up 127% compared to the previous season.

The home and away season saw cumulative crowds rise 108% compared to the previous season.

Social Media

On Social Media, its Melbourne Victory in top spot ahead of Melbourne City, with Sydney FC coming in third.

Whole overall the top spot on aggregate went to Victory, the individual sites told a different story.

  • Victory #1 on Facebook
  • City #1 on Instagram
  • Wanderers #1 on Twitter
  • Glory #1 on Tik Tok.

The Socceroos have the slightest of edges over the Matildas thanks to a huge Facebook profile and larger twitter profile, but the Matildas dominate on Instagram and have double their followers on Tik Tok.

Members

Unfortunately membership data is somewhat difficult to come by. However the Aleagues reports that Club memberships rose 31% over last season.

Sydney FC announced they had reached 20,000 members for the first time in October.

Womens memberships rose 611% compared to the previous season – 40 days prior to the Aleague Womens season starting, four clubs – Victory, Sydney FC, Canberra and Brisbane had broken their membership records. Victory had reached 1,000 members for the first time, while Sydney had announced a 500% increase in membership (in October they announced an 800% increase in members)

The Newcastle Jets had almost doubled their membership base, while Melbourne Victory had seen a 75% increase. Canberra United experienced a 24% rise.

In August, Brisbane Roar announced 1,200 members. In December, Sydney FC announced 2,200 members, a new record.

Television and streaming

The A-League Men’s and Women’s 2023/24 season reached 5.72 million Australians across Network 10, 10 Play and Paramount+.

The 2023/24 Isuzu UTE A-League Men’s season was up 16% on broadcast TV, 33% on 10 Play and 53% on Paramount+. The Liberty A-League Women’s audiences grew 114% on 10 Play and 125% on Paramount+.

Broadcast viewer hours for the Womens season were up 133% on the previous season.

On Friday, the A-League All Stars Men vs. Newcastle United, and A-League All Stars Women vs. Arsenal W.F.C matches reached 557,000 Australians.

The Isuzu UTE A-League 2024 Grand Final, which saw the Central Coast Mariners crowned the A-League Men Champions on Saturday, reached 1.12 million Australians with audiences up 12% year-on-year.

The Grand Final averaged 316,000 on Ten and Tenplay (29,000), with a reach of 731,000. In total, the Grand FInal had a reach of 1.12million – up 12% YoY.

Not only was it the biggest match ever on 10 and 10 Play, but it was also the #2 program of the night in 16 to 39s.

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