Membership:
- Hawthorn – 60,841 (8,731 Tasmania)
- Richmond – 53,072
- Essendon – 47,708
- Carlton – 45,800
- Geelong – 40,200
- Melbourne – 35,000
- Western Bulldogs – “more than 30,000”
Revenue:
- Collingwood – $69,249,166
- Essendon – $65,431,425
- Hawthorn – $57,277,620
- West Coast – $55,000,000*
- Geelong – $48,957,150
- Carlton – $46,637,015 (up $6 million on 2011)
- Brisbane – $43,859,151
- Fremantle – $42,770,000*
- Melbourne – $39,517,200
- Richmond – $37,640,767
- Port Adelaide – $36,649,694
- Western Bulldogs – $32,777,251
- North Melbourne – $31,027,110
- St Kilda – $30,846,816
- Greater Western Sydney – $28,500,000*
Sponsorship, Marketing
- Richmond – $19,323,900
- Collingwood – $19,120,714 (includes merchandise)
- Essendon – $15,920,153
- Geelong – $15,696,889
- Hawthorn – $15,083,689
- Carlton – $12,524,669
- Brisbane – $11,700,040
- Melbourne – $8,219,263
- North Melbourne – $7,246,543
- St Kilda – $6,714,163
- Port Adelaide – Not specified
Membership, reserved seating
- Collingwood – $16,229,531
- Essendon – $9,367,066
- Hawthorn – $9,028,307
- Carlton – $8,953,054
- St Kilda – $7,353,883
- Melbourne – $5,619,605
- North Melbourne – $5,108,901
- Richmond – $7,600,000 * (officials via email)
- Western Bulldogs – $5,027,548 (membership only)
- Port Adelaide – Not specified
Gate reciepts
- Melbourne – $4,305,292
- Hawthorn – $4,018,101 (“matchday income”)
- Carlton – $3,426,953
- Western Bulldogs – $1,374,525 (“match returns and gate receipts”)
- North Melbourne – $1,320,924
- Essendon – $726,504 (This is not a misprint)
- Richmond – Not specified
- St Kilda – included in AFL revenue
- Port Adelaide – Not specified
- Geelong includes Gate reciepts with membership: $11,536,630
- Brisbane includes Gate recipets with membership: $6,127,764
Total Profit/Loss:
- Essendon – $12,345,536
- Collingwood – $7,835,080
- Richmond – $3,017,742
- Hawthorn – $1,288,810
- North Melbourne – $687,830
- Sydney – $207,007*
- Adelaide – $122,434*
- Melbourne – $19,485
- Western Bulldogs – (136,679)
- St Kilda – ($436,818)
- Carlton – ($639,799)
- Geelong – ($996,000)
- Brisbane – ($2,200,013)
- Port Adelaide – ($2,117,071)
Operating Profit/Loss
- Collingwood – $4,860,000*
- Richmond – $3,017,742
- West Coast – ~$3,000,000*
- North Melbourne – $1,193,080*
- Hawthorn – $1,288,810
- Adelaide – $1,214,039*
- North Melbourne – $1,193,080
- St Kilda – $631,135
- Essendon – $401,429
- Fremantle – $376,245*
- Geelong – $322,000
- Western Bulldogs – ($136,679)
- Carlton – ($683,799)
- Brisbane – ($2,513,262)
- Port Adelaide – ($4,120,000)
Merchandise Income:
- Essendon – $3,226,302
- Hawthorn – $2,700,000
- Geelong – $2,699,798
- Carlton – $1,902,671
- North Melbourne – $1,396,180
- Western Bulldogs – $1,268,765 (labelled “consumer products”)
- St Kilda – $1,121,857
- Brisbane – $1,004,273
- Melbourne – $634,384
- Richmond – not specified
- Port Adelaide – Not specified
Football Department Spend
- Collingwood – $21,167,238
- Fremantle – $20,890,000*
- Carlton – $20,349,646
- Essendon – $19,200,704
- Geelong – $19,200,072
- Melbourne – $17,983,567
- St Kilda – $17,962,408
- Port Adelaide – $17,430,245
- Brisbane – $17,231,496
- North Melbourne – $16,375,867
- Western Bulldogs – $15,748,928
- Richmond – $3,915,909 (specifically cited)
- Hawthorn – $2,378,471 (Specifically cited)
Debt Repaid –
- Richmond – $1,500,000
- North Melbourne – $1,000,000*
- Carlton – $750,000
- Western Bulldogs – $594,000*
Grants (non AFL)
- Essendon – $10,100,000 (ASF, Federal Gov)
- Carlton – $321,220 (ASF)
- Western Bulldogs – $755,413
- Port Adelaide – $2,000,000 (SANFL)
AFL Income – Distributions (includes 2012 base grant of $6.682 million to all clubs)
Note: this may include prize money, ASD and future fund grants.
- Richmond – $14,046,030 (“Football income”)
- Collingwood – $13,208,949
- St Kilda – $13,115,339 (includes Gate reciepts)
- North Melbourne – $11,611,876 (includes 2.9 million future funding)
- Melbourne – $10,796,875
- Brisbane – $10,400,161
- Western Bulldogs – $10,326,872
- Hawthorn – $9,138,376
- Carlton – $9,056,876
- Port Adelaide – $7,996,876
- Essendon – $7,956,876
- Geelong – $7,606,364
Net Assets
- Essendon – $35,059,757
- Hawthorn – $26,364,619
- Western Bulldogs – $23,227,514
- Richmond – $19,065,807
- Adelaide – $18,740,000*
- Collingwood – $18,691,856
- Carlton – $12,709,584
- Geelong – $9,957,144
- North Melbourne – $7,135,723
- Port Adelaide – $6,721,225
- Melbourne – $6,375,056
- St Kilda – $5,633,566
- Brisbane – (3,131,072)
Reference:
- Brisbane Football Club 2012 Annual Report
- Carlton Football Club 2012 Annual Report
- Collingwood Football Club Annual Report
- Essendon Football Club 2012 Annual Report
- Geelong Football Club 2012 Annual Report
- Hawthorn Football Club 2012 Annual Report
- Melbourne Football Club 2012 Annual Report
- North Melbourne Football Club 2012 Annual Report
- Port Adelaide Football Club 2012 Annual Report
- Richmond Football Club 2012 Annual Report
- St KIlda Football Club 2012 Annual Report
- Western Bulldogs 2012 Annual Report
Additional References – * information will be contained here.
- WA Footys $10 million cash cows
- Adelaide back in the black
- $7.8 million Jackpot (Collingwood)
- Lions record Massive loss
- Another million for North
- Loss caps dog of a year (Western Bulldogs)
- PAFC Financial Result (Port Adelaide)
- Swans 2012 Financial Result
- Giant effort promised by GWS top men
Footnote:
* Club media release, not annual report.