The following information is from the 2010 AFL Annual Report
- 3,639,971 – AVERAGE NATIONAL SEVEN NETWORK AUDIENCE for the tied Toyota VERAGE NATIONAL SEVEN NETWORK AUDIENCE AFL Grand Final between Collingwood and St Kilda, which confirmed the Grand Final’s ranking as Australia’s most-watched annual sporting event.
- 3,522,652 – AVERAGE NATIONAL SEVEN NETWORK AUDIENCE for the VERAGE NATIONAL SEVEN NETWORK AUDIENCE, Toyota AFL Grand Final Replay, which was the second most-watched sporting event in Australia in 2010.
The first exhibition match between AFL clubs in China was played at Jiangwan Stadium in Shanghai on October 17. Melbourne defeated the Brisbane Lions to win the Kaspersky Cup in a game that attracted more than 7,000 people and was televised live in English and Mandarin on International Channel Shanghai and G-Sports Channel with a total average audience of 300,000 viewers.
In 2010, NAB partnered with Fox Sports to broadcast the NAB AFL Draft live from the Gold Coast on prime-time television. The broadcast was an overwhelming success, going live into more than 300,000 Australian homes