The 2005 AFL Annual Report Indicated that Channel 9 had submitted a bid entirely on its own for all 8 matches at a rate 50% higher than the rights were currently worth.
In March 2005, the Seven Network advised the AFL that it would be joining with Channel 10 in its bid for the rights, and the AFL had agreed to allow the partial transfer of the “last rights” arrangement to Ten.
The AFL indicated it had accepted that Bid and was awaiting the Seven-Ten consortiums reply (Seven having last rights).
In January 2006, the Seven and Ten networks advised the AFL that they would match the Nine offer, worth up to 780 million for 5 seasons.
- ref:
- date: february 8, 2007
- AFL TV deal at a glance
- Author: Australian Associated Press
THE main points of the AFL’s national broadcast deal for 2007-11.
- Networks Seven and TEN won the rights for the AFL TV rights for the 2007-11 seasons with a bid worth $780 million (including $87.5 million in contra deals) over five years, with the opportunity to sub-license as many as four games a week.
- Foxtel will pay Seven and Ten $315.5 million over five years plus $10 million per year in contra advertising for exclusive rights to four games a round, and will have replay rights to all games including the finals.
- These games will screen on Foxtel and Austar via Fox Sports.
- The Seven Network will broadcast one Friday night and one Sunday afternoon game each round.
- Network TEN will broadcast one Saturday afternoon and evening game each round
- The finals will be broadcast live on Seven and TEN.
- TEN will have the exclusive live broadcast of the 2007 Grand Final, while Seven will telecast the 2007 Brownlow Medal count.
- Foxtel and Austar’s four home and away season games will include a Saturday afternoon and evening match in each round as well as a Sunday afternoon match and the new Sunday twilight match.
- Foxtel and Austar will broadcast Friday night AFL games into NSW, QLD and the ACT each week, for the first time delivering live coverage to many viewers in those regions.
- The agreement also covers the pre-season NAB Cup. Networks Seven and Ten will broadcast half the games while Foxtel and Austar will broadcast the other half.
- Austar will make a direct contribution to Foxtel to assist it in meeting the annual financial and contra obligations.
- Further reference:
- Date: February 8th, 2011
- AFL Television Broadcast Rights 2007 – 2011
- Author: AFL House
- see also slide show: http://www.mm.afl.com.au/afl/docs/06annrep22-3.ppt
Between 2007 – 2011, the eight AFL Toyota AFL Premiership Season Matches each round will be broadcast jointly by the Seven Network, Network Ten and Foxtel.
As a standard, Seven and Ten will each broadcast two matches per round nationally while FOX Sports on the Foxtel and Austar networks will broadcast the remaining four matches per round as follows:
- Friday Night – Seven Network
- Sat Afternoon – One match on Network Ten, one match on FOX Sports
- Sat Night – One match on Network Ten, one match on FOX Sports
- Sunday Early – FOX Sports
- Sunday Afternoon – Seven Network
- Sunday Twilight – FOX Sports
Highlights
- Three first class broadcast partners:More people in more locations across the country able to watch AFL on television either Live or near live than ever before.
- Seven
- Ten
- Foxtel
- Local teams broadcast Free to Air on Seven or Ten into local markets every week of the season in:
- SA, WA, QLD & NSW
- Enhanced Friday night prime time coverage into NSW and QLD. All of NSW and QLD to see Friday night football Live on FOX Sports. Prime-time FTA coverage on Seven in key regional markets:Live or near live football every week on Saturday night on Network Ten and affiliates throughout QLD.
- Gold Coast, Sunshine Coast and Cairns (8.30pm) in QLD; and
- ACT, Wagga, Far South Coast (8.30pm) & Northern Rivers (9.30pm) in NSW.
- Saturday night Swans matches Live or near live on Network Ten and affiliates throughout NSW.
- Unprecedented national coverage of our finals. All finals broadcast Live or near live nationally on free to air television.
- New Sunday Twilight timeslot broadcast Live nationally by FOX Sports.
- More Live football into QLD, SA, WA and VIC (AFL to approve matches)
Victoria, Tasmania, NT
Four Matches per week Live or Near Live on Seven and Ten; and Four Matches per week Live on FOX Sports
Market Specifics: All three Sunday games televised in full and live or near live (two on FOX Sports, one on Seven). The Sunday afternoon match played in Melbourne broadcast in full 3.00pm-6.00pm on Seven Network.
Sunday 1.00pm matches in Canberra, Launceston or Gold Coast replayed at approx 10.30pm that night on Seven Network in Victoria (in addition to normal FOX Sports coverage).
From 2008 onwards, up to five matches scheduled in Melbourne on Saturday night shown Live on Network Ten (AFL to approve matches).
South Australia
Minimum Four Matches per week Live or Near Live on Seven and Ten; and Four Matches per week Live on FOX Sportsouth Australi
Market Specifics:
- All 44 matches involving Adelaide and Port Adelaide broadcast on free to air TV.
- All away matches Live or near live on Free to Air TV.
- Home Matches – near live except for four matches per year (not Showdowns) broadcast on a three-four hour delay on free to air (one hour delay in regional SA) and Live on FOX Sports.
- If SA team scheduled in a Live FOX Sports match on Saturday, Network Ten will also show it Live or near live instead of the other match in that timeslot.
- If SA team scheduled in a Live FOX Sports match on Sunday, Seven Network will also show it Live or near live in addition to one other Sunday game – 5 matches on free to air TV in SA on some weekends.
- Network Ten can show up to four Saturday matches per year live from AAMI Stadium (AFL to approve)
Western Australia
Minimum Four Matches per week Live or Near Live on Seven and Ten; and Four Matches per week Live on FOX Sports
Market Specifics:
- All 44 matches involving West Coast and Fremantle broadcast on free to air TV.
- All away matches Live or near live on FTA.
- Home Matches – near live except for four matches per year (not Derbies) broadcast on a three-four hour delay on free to air (one hour delay in regional WA) and Live on FOX Sports.
- If WA team scheduled in a Live FOX Sports match on Saturday, Network Ten will also show it Live or near live instead of the other match in that timeslot.
- If WA team scheduled in a Live FOX Sports match in the Sunday 1.00pm timeslot, Seven Network will also show it Live or near live in addition to one other Sunday game – 5 matches on free to air TV in WA on some weekends.
- Network Ten can show up to eight Saturday matches per year live from Subiaco .(AFL to approve)
New South Wales & ACT
Two-Four Matches per week Live or Near Live on Seven and Ten; and Five-Six Matches per week Live on FOX Sports
Market Specifics:
- All 22 matches involving the Swans will be broadcast Live or near live on free to air TV across NSW.
- Friday night football will be broadcast Live by FOX Sports across all of NSW and also by the Seven Network as follows:
- 8.30pm – ACT, Wagga, Far South Coast
- 9.30pm – Northern Rivers (excl Gold Coast)
- 11.30pm – Sydney, Rest of NSW.
- Saturday night football will be broadcast as follows:
- Swans Matches – No later than 7.30pm on Network Ten across all of NSW/ACT
- Non-Swans Matches – Choice of two live games on FOX Sports and one match no later than 10.45pm on Network Ten.
- Live or near live Saturday and Sunday afternoon matches each week across NSW/ACT
Queensland
Three-Four Matches per week Live or Near Live on Seven and Ten; and Five Matches per week Live on FOX Sports
Market Specifics:
- All 22 matches involving Brisbane Lions and all Gold Coast matches broadcast Live or near live on free to air TV across QLD.
- Friday night football will be broadcast Live by FOX Sports across QLD and also by the Seven Network as follows:
- 8.30pm – Gold Coast, Sunshine Coast, Cairns
- 11.30pm – Brisbane, Rest of QLD.
- Saturday night football will be broadcast Live or near live on Network Ten across all of QLD.
- Live or near live Saturday and Sunday afternoon matches each week across QLD