Sports Industry AU

What happens off the field in Australian Sport

2019 Super Netball Season

The 2019 Super Netball season ended with modest overall increases in attendances and TV viewership but a more significant rise in streaming numbers, according to Fairfax reports.

  • In June, a crowd of 8647 witnessed a narrow Vixens’ win at Melbourne Arena – effectively guaranteeing that the first all-Melbourne fixture for 2020 will again be played before the AFL’s Melbourne-Collingwood equivalent – also supporting the Fight MND cause – at the adjacent MCG.
  • 7,760 attended the Supernetball grand final in Brisbane, where the Sunshine Coast Lightning hosted the triumphant NSW Swifts.  The Grand final had a TV reach of 900,000 people through a 34.1 per cent audience share.
  • Overall, there was a 3 per cent rise in attendances in SSN’s season three, with the 2018 numbers having risen by 13 per cent on 2017 with the help of more family-friendly scheduling.
  • Average five-city metro viewership on Nine over the season was up 2 per cent, which was well below the 26 per cent jump from 2017 to 2018 – although that bump had much to do with the move to Nine’s primary channel from 9GEM.
  • Streaming-wise, viewership for match replays on 9NOW leapt by 34.1 per cent, while live streaming on Telstra TV and the Netball Live App rose by 27 per cent – including a record-breaking round 13 clash between the Vixens and Lightning.
  • the Super Netball Grand Final, between the NSW Swifts and Sunshine Coast Lightning had a national peak audience of 406,000 and a national average audience of 271,000 who saw the Swifts claim the title, 64-47. This was a strong finish to a strong year for the competition which saw a two percent rise across the competitions TV viewership with a total of 5.939 million viewers who watched a part of one match.
  • The 2019 season averaged 135,980 viewers (includes regional) per match.
  •  Increased average-viewer numbers across the 25-54 demographic, up 13.4 per cent in the 5 City Metro market.
  • Saturday and Sunday matches up year-on-year up 4.4 percent on Saturdays and 0.5 percent on Sundays.
  • Up 11.1 percent in Sydney, up 9.8 percent in Adelaide and 8.5 percent in Melbourne
  • 319,000 live stream starts across the 2019 netball competition on 9Now, up 52 percent.