Kayo releases sports fan engagement data

Media Release: https://media.kayosports.com.au/media-release/aussies-cant-get-enough-sport-on-kayo/

AUSSIES CAN’T GET ENOUGH SPORT ON KAYO

Kayo Sports today provided the first information on Australian sports fans’ engagement with the multi-sport streaming service, highlighted by over 25 million hours of content viewed in the three months to June 2019.

The release of Kayo’s viewer engagement highlights follows a recent update on subscriber growth which stated that, since Kayo’s launch in November 2018, subscriber numbers had grown to 382,000 as of 30 June, of which 331,000 were paying.

Kayo June Quarter Viewer Highlights

  • Time spent on Kayo reached approximately 8.5 hours of weekly user viewing in June driven by the Cricket World Cup with the average customer watching 6 of the 50 different sports available on Kayo each week.
  • The recent Cricket World Cup delivered Kayo its biggest audiences since launch with nearly 8 million hours of cricket content streamed across the six-week competition.
  • An average of 175,000 users watched Australia’s matches, with 187,000 users watching India’s matches.
  • The most watched game was the New Zealand v England final with 220,000 users, followed by the Australia v England match on 25 June with 219,000 users.
  • In addition, the India v Australia match on 9 June was the most streamed sporting event on Kayo with over 21 million minutes of viewing and watched by 214,000 users.
  • AFL fans are watching an average of 3.5 hours each week, with some regular season games reaching over 100,000 users including the West Coast v Richmond clash on 18 August watched by 130,000 users.
  • NRL fans were also watching an average of 3.5 hours each week, with some regular season games reaching nearly 70,000 users.
  • Rugby is already drawing large audiences ahead of this month’s Rugby World Cup with over 80,000 users watching the first Australia v New Zealand Bledisloe Cup Game on 10 August.
  • The NBA Finals drove big numbers on Kayo, highlighted by Raptors v Warriors Game 6 reaching 113,000 users.
  • In Tennis, Aussies got behind Ash Barty’s maiden Grand Slam victory with 64,000 users watching her take out Roland-Garros.
  • Formula 1 has also delivered impressive results, highlighted by over 75,000 users watching the German Grand Prix.

Source: Internal Kayo data.

Julian Ogrin, CEO of Kayo Sports said: “Aussie sports fans are loving the Kayo service. All their live sport, mixed with the biggest line-up of on demand content and features that make watching sport simply better, is driving huge engagement.

“To have streamed over 25 million hours of content in just three months with customers watching over 8 hours a week and cricket matches reaching 220,000 users is massive.

“For the India v Australia clash to deliver over 21 million minutes of streaming shows the potential of Kayo to reach a massive audience for a long period of time. This would be the most streamed sporting event in Australia this year.

“This is just the start. The FIBA Basketball World Cup is now in action and the Rugby World Cup is just around the corner.  We also have an exciting summer of cricket with teams touring from Pakistan, New Zealand and Sri Lanka and the Women’s T20 World Cup.  We can’t wait to serve up more of the Kayo experience with these big sporting events.

“The team has built a fantastic product and platform that can deliver an average of 400 live streamed, high-definition events across any weekend. And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.

“We are also working on the complex task of combining Kayo’s user viewing numbers with Foxtel’s OzTAM viewer data to show the combined reach for the purpose of engaging with advertisers.

“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across FOX SPORTS, Foxtel Now and Foxtel GO, making it the third most watched Sunday game on Foxtel this season.#  When you add Kayo’s 130,000 unique users, the Foxtel Group is reaching a very large and diverse audience,” said Mr Ogrin.

 

 

 

 

 

 

 

More information

  • https://www.mediaweek.com.au/morning-report-archive/september-02-2019/
  • https://www.bandt.com.au/media/kayo-sports-releases-first-viewer-engagement-data
  • https://newscorpcom.files.wordpress.com/2019/08/q4-2019-press-release_final_08.08.2019-1030am.pdf

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