2017 AFL TV Ratings

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The following is an aggregation of publicly available news sources.

2017 TV Ratings

On February 4th, the AFL reported that the AFL Women’s opening match between Carlton and Collingwood was a ratings hit with nearly a million viewers tuning in. A national TV audience of 896,000, including 593,000 metropolitan free-to-air viewers, 180,000 regional free-to-air viewers and 123,000 on Fox Footy, watched as the Blues won the inaugural AFLW clash in front of a sold-out crowd at Ikon Park.

The Melbourne metropolitan audience of 424,000 is on par with the average Melbourne metropolitan audience for Friday night AFL matches.

On February 12th, it was noted by the league that the AFL Women’s competition had continued to captivate audiences, with Channel 7 recording another strong Saturday night of ratings. The match between Collingwood and Melbourne scored a combined peak audience of 677,000 viewers across the five capital cities it was broadcast live, similar to the previous weeks Saturday night game where there was a peak audience of 498,000 viewers across just four cities.

On February 13th, the Courier-Mail reported that the women’s match between Collingwood and Melbourne was the ninth most watched program nationally on free-to-air on Saturday with 346,000 capital city viewers on Seven, with excellent numbers on Fox Sports where it was the highest rating Saturday show on pay television with 95,000 viewers, just ahead of the other women’s game, Carlton versus GWS, which drew 83,000.

The Sunday was also another big day for women’s AFL with the Brisbane Lions-Fremantle game (80,000 on Fox Sports) finishing narrowly behind the A-League game between Western Sydney Wanderers and Central Coast which was the number one show on pay television with 82,000.

Those matches finished ahead of the A-League match between Melbourne City and Brisbane Roar which drew 70,000. The Global Tens rugby extravaganza at Suncorp Stadium drew 51,000 Saturday viewers.

On March 24th, Crikey reported that the AFL’s first game of the first round arrived with a bit of a splash — lots of goals mean lots of ads for Seven — 792,000 viewers nationally on Seven and 7mate. Over on Nine the first game of round 4 of the NRL grabbed 740,000 on Nine and Gem. On Foxtel, the AFL game outrated the NRL game, 269,000 viewers to 241,000. All up that gave the Carlton-Richmond game a total national audience of 1.06 million people, and the NRL game between Souths and Easts a total national audience of 981,000. Seven won the night thanks to the AFL.

On April 11th, the Adelaide Football Club reported that Channel 7 Adelaide’s coverage of the Showdown averaged a colossal 238,000 viewers, peaking at 267,000 viewers in the final quarter as the Crows held on for a memorable victory to square the Showdown ledger at 21-21. The match was the highest rating television program in survey since the 2016 AFL Grand Final presentations (344,000 viewers) and the Western Bulldogs’ premiership win over Sydney (322,000 viewers).

On May 13, Mumbrella reported that Seven’s Friday Night Football featuring the West Coast Eagles versus the Western Bulldogs topped the ratings with 298,000 viewers. A further 103,000 watched in Adelaide, making it the city’s second most watched program of the night after Seven News, despite there being no local club involved. In Perth, where Seven screened the game on secondary channel 7mate, a further 177,000 watched the Eagles hold on for victory, making it the city’s most watched program of the evening.

In Sydney, 27,000 watched the 7Mate coverage while 20,000 watched in Brisbane. The game also aired on Fox Footy, where it pulled in a total of 209,000 metro viewers. Across Seven, 7Mate and Fox Footy, the game drew a metro audience of 836,000. It also pulled in a further 134,000 from Seven’s regional affiliates.