2017 AFL & Club Annual Reports

Annual Reports
Revenue
  • Hawthorn – $70,742,464
  • Essendon – $65,165,407
  • Richmond – $65,164,372
  • Geelong – $57,804,052
  • Brisbane –   $52,060,420
  • Melbourne – $51,988,711
  • St Kilda – $47,952,666
Profit/loss
  • St Kilda – $5,267,414
  • Essendon – $5,054,186
  • Hawthorn – $4,933,128
  • Richmond – $3,063,298
  • Melbourne – $1,363,060
  • Geelong – ($339,849)
  • Brisbane – ($2,261,990)
Gaming & Social Revenue
  • Hawthorn –  $19,087,366
  • Brisbane – $15,687,630
  • Essendon – $13,351,296
  • Melbourne – $11,641,049
  • Geelong – $10,537,358
  • Richmond – $7,180,170
  • St Kilda – $1,934,045
Gaming Profit
  • Brisbane – $3,744,228
  • Melbourne – $3,720,679
  • Essendon – $2,276,154
  • Richmond – $942,060
  • St Kilda – $616,340
  • Hawthorn – No costs available
  • Geelong – no costs available
Revenue without Gaming
  • Richmond – $57,984,202
  • Essendon – $51,814,111
  • Hawthorn – $51,655,098
  • Geelong – $47,266,694
  • St Kilda – $46,018,621
  • Melbourne – $40,347,662
  • Brisbane – $36,372,790
Profit/Loss without Gaming
  • St Kilda – $4,651,074
  • Essendon – $2,778,032
  • Richmond – $2,121,238
  • Melbourne – ($2,357,619)
  • Brisbane –  ($6,006,218)
  • Hawthorn – Not available
  • Geelong – not available.
Membership, Reserved seating
  • Geelong – $16,039,108 (includes gate reciepts)
  • Hawthorn – $12,446,104
  • Essendon – $11,971,985
  • Melbourne –  $8,057,900 (includes fundraising)
  • St Kilda – $7,477,148
  • Brisbane – $5,530,944
  • Richmond – Not Available
Revenue per member
  • Hawthorn – $164.49 per member
  • Essendon – $176.66 per member
  • St Kilda – $177.81 per member
  • Melbourne – $190.80 per member (includes fundraising)
  • Brisbane – $258.92 per member (includes gate)
  • Geelong – $292.40 (includes fundraising)
  • Richmond – Not available
Gate takings
  • Melbourne – $5,366,974
  • Hawthorn –  $5,117,239
  • Essendon – $2,368,742
  • St Kilda – $1,525,634
  • Brisbane – included in Membership
  • Richmond – Not available
Sponsorship & Marketing
  • Geelong – $14,535,577 (inc fundraising)
  • Essendon – $14,326,352
  • Hawthorn – $14,155,211
  • Richmond – $13,638,619
  • Melbourne –  $9,399,004 (inc fundraising)
  • Brisbane – $8,889,077
  • St Kilda – $6,170,905
Merchandise
  • Hawthorn –  $2,088,983
  • Essendon – $2,066,030
  • Geelong – $2,065,559
  • Melbourne – $1,085,881
  • Brisbane – $771,375
  • St Kilda – $710,803
  • Richmond – Not Available
AFL Distributions
  • Brisbane – $20,932,600
  • St Kilda – $20,602,885
  • Melbourne – $15,713,629
  • Richmond – $13,627,896
  • Essendon – $12,945,389
  • Geelong – $12,116,718
  • Hawthorn – $10,861,443
Football Department spending
  • Geelong – ($25,981,512)
  • Melbourne – ($24,223,494)
  • Brisbane – ($24,712,245)
  • St Kilda – ($23,715,001)
  • Essendon – ($23,687,766)
  • Hawthorn – Not Available
  • Richmond – Not Available
AFLW Cost
  • Melbourne – ($699,970)
Assets
  • Hawthorn –  $66,430,723
  • Essendon – $45,362,544
  • Geelong – $38,218,519
  • Richmond – $37,332,992
  • St Kilda – $22,121,016
  • Melbourne – $18,012,858
  • Brisbane – $9,299,059
Liabilities
  • Geelong – $28,627,386
  • Brisbane – $22,432,913
  • Hawthorn – $19,898,341
  • St Kilda – $17,488,177
  • Essendon – $12,854,759
  • Melbourne – $11,810,162
  • Richmond – $10,178,623
Equity
  • Hawthorn – $46,532,382
  • Essendon – $32,507,785
  • Richmond – $27,154,369
  • Geelong – $9,591,133
  • Melbourne – $6,202,696
  • St Kilda – $4,632,839
  • Brisbane – ($13,133,854)