Sports Industry AU

What happens off the field in Australian Sport


Cars and AFL – Sponsorship match made in heaven

Source: Roy Morgan Research

Roy Morgan recently conducted a study which revealed that the AFL may as well stand for the Automotive Football League.

As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That represents a hefty swathe of the population 14+ (13.9%) being exposed to automotive sponsors in one way or another: via signage at matches and seen on TV broadcasts, on team websites and players’ jerseys, and so on.


Jason Lassey

Ive been collecting and publishing Sports related crowd, financial, and ratings data here and on twitter for about 12 years.

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