Source: Roy Morgan Research
Roy Morgan recently conducted a study which revealed that the AFL may as well stand for the Automotive Football League.
As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That represents a hefty swathe of the population 14+ (13.9%) being exposed to automotive sponsors in one way or another: via signage at matches and seen on TV broadcasts, on team websites and players’ jerseys, and so on.
