Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

Roy Morgan Single Source research in the 12 months to June 2015 shows that:

  • 2,321,000 Australians (14+) especially choose to watch AFL matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013.
  • 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013. Foxtel is jointly owned by News Corp and Telstra.
  • 384,000 use Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Although the AFL Live Official App is also used by people seeking free stats and match info, a paid subscription allows users to stream live to hand-held mobile devices.

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