The sports broadcasts that could win over Australian Netflix and YouTube audiences

Roy Morgan polling suggests Netflix subscribers are 25% more likely than the average Australian to watch Super Rugby, and also more likely to watch FIFA World Cup soccer (+18%), English Premier League soccer (+16%), AFL pre-season games (+15%) and the Winter Olympics (+10%).

However Netflix subscribers are, compared with the norm, also more keen on some niche sports with fewer than a million potential TV viewers overall (and so perhaps with obtainable broadcasting rights), including Ice hockey (+76% more likely to watch), Triathlons (+17%), Surfing (+12%), Australian NBL basketball (+9%), and Iron Man contests (+7%)


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