Sports Industry AU

What happens off the field in Australian Sport


The sports broadcasts that could win over Australian Netflix and YouTube audiences

Roy Morgan polling suggests Netflix subscribers are 25% more likely than the average Australian to watch Super Rugby, and also more likely to watch FIFA World Cup soccer (+18%), English Premier League soccer (+16%), AFL pre-season games (+15%) and the Winter Olympics (+10%).

However Netflix subscribers are, compared with the norm, also more keen on some niche sports with fewer than a million potential TV viewers overall (and so perhaps with obtainable broadcasting rights), including Ice hockey (+76% more likely to watch), Triathlons (+17%), Surfing (+12%), Australian NBL basketball (+9%), and Iron Man contests (+7%)


Jason Lassey

Ive been collecting and publishing Sports related crowd, financial, and ratings data here and on twitter for about 12 years.

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