- Adelaide United have continued their push to strengthening relationships into China by signing CubeGoal as the their new Chinese sports and media partner for the rest of the 2016-17 season
- Perth have announced that National Storage and Goodlife have extended their sponsorships to include the clubs W-league teams.
Sydney FC have agreed a renewed five-year partnership with Official Partner Macquarie University. Sydney FC has been using the University’s Winter Field as their official training ground since 2007 and the new agreement will see this continue until mid-2021. The club will also have use of the Macquarie University Sport and Aquatic Centre Health Club for training and post-match recovery sessions, in addition to conference and lecture rooms for official team meetings.
Sydney FC have partnered with leading wearable sports and fitness technology company Polar Electro as the Sky Blues Performance Monitoring Partner for the Hyundai A-League 2016/17 season. Polar will provide Sydney FC with sports monitoring technology to get the best out of Graham Arnold’s squad in their tilt for the title in the 2016/17 season, and will receive a range of benefits in their association with the Sky Blues. – See more at:
The Western Sydney Wanderers are pleased to announce a new partnership with AETOS Capital Group that will see the market-leading Forex broker and CFD provider on the front of their AFC Champions League jersey.
Australian Football League
- Carlton have announced that Co-major partner CareerOne has broadened its partnership with the Club and will replace Acquire Learning as the players’ shorts sponsor in 2017.
- Collingwood have switched apparel partners announcing a deal with ISC. Fans will notice the ISC logo at the top of the Collingwood jumper when the AFL and VFL teams run out each week.
- Essendon has announced that ISC has signed on as the Club’s Official On-field Apparel Partner for the next seven seasons, making it one of the largest apparel partnerships in the AFL. The Australian owned company will supply the Club’s Official On-field playing Guernseys, shorts and socks, as well as a comprehensive range of training and off-field apparel.
- Essendon have announced that SKINS has signed on as the Club’s Official Compression Partner for the next three seasons and will supply the team with training and playing compression technology garments.
- Essendon have announced that New Era is the Club’s Official Headwear Partner for the next two seasons.
- Geelong have announced a 10 year agreement with GMBHA. This new partnership represents one of the longest deals in AFL history. The Cats will be featuring the GMHBA logo on their playing shorts and home game match ball, the first time in over 10 years a Geelong brand has appeared on either item.
- Melbourne have extended their deal with AHG
- Port Adelaide have announced that Energy Australia has signed a three-year deal to continue its support of the Port Adelaide Football Club AFL Aboriginal Academy, alongside the South Australia Aboriginal Sports Training Academy.
- Port Adelaide have announced that Oak Milk will be a jumper sponsor from next season.
- Richmond have announced that New Era has come on board as the Club’s Official Headwear Partner for at least the next four seasons. Richmond’s players, coaches and staff will be wearing a specific range of New Era headwear including the Tigers’ media cap, training cap, beanie, visor and travel cap.
- St Kilda have signed on with BLK. As part of the three-year partnership BLK will supply a range apparel items, which includes on- and off-field apparel for players and officials, in addition to official supporter merchandise that will be available through shop.saints.com.au, Saints Locker at Etihad Stadium during the 2017 season and select sporting goods stores. [Update: BLK crisis statement]
- The Western Bulldogs have announced a new apparel partnership with global sporting goods giant ASICS. The ASICS logo will adorn Western Bulldogs on-field apparel for the next five years, with the partnership extending to 2021. The Club’s guernsey will see the traditional red, white and blue hoops remain, along with an additional red detail on the collar. The 2017 guernsey will also feature the AFL premiers gold logo.
Australian Football League – Women
- The AFL Womens competition has announced Cotton On will be its official apparel sponsor. Cotton On will also be designing specific uniforms for the players, as it explores alternatives to the traditional jumper and shorts combination that has been adopted from the men’s game.
- The AFL Womens competition has announced internationally renowned sports brand New Era as the official headwear partner in 2017.
- The Adelaide Football Club has had its womens team support doubled by the NT Government. NT Minister for Tourism and Culture Lauren Moss on Saturday announced that the NT Labor Government had doubled the team’s funding to $300,000 over two years.
National Rugby League
- Canterbury Bankstown Bulldogs have signed a partnership with chilled dairy desserts producer Wicked Sister. The company’s logo will appear on the front and back of the Australian side’s playing shorts for the next three National Rugby League (NRL) seasons.
- The Gold Coast Titans have come to terms with companies representing major national industries in TFH (Temporary Fench Hire), LEDified and Gold Training. TFH will become the chest plate sponsor of the Titans’ NRL team for 2015, LEDified will feature on the back of the shorts and Gold Training is the new front of jersey sponsor for the Titans’ Holden Cup team.
- Gold Coast Titans have agreed a three-year renewal of their sponsorship deal with Body Science. The sports nutrition brand will now work with the National Rugby League (NRL) club’s players and coaches until 2019.
- Newcastle have announced McDonald Jones as an official partner, after the home building company signed a three-year sponsorship with the Club. McDonald Jones will be represented on the sleeves of the Knights playing jersey, commencing in season 2017.
- Sydney Roosters have signed an upgraded kit sponsorship deal with forex firm World First ahead of Australia’s new rugby league season. The company, based in Sydney, previously appeared as the Roosters’ back-of-short sponsor throughout the 2016 season, but will now adorn the upper back of the team’s matchday shirts from 2017 onwards.