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2016 AFL Club Finances – Victorian Edition

Jason Lassey
Statements
Annual Reports
Consolidated Profit/Loss
  • Hawthorn – $4,660,824
  • Geelong – $2,255,116
  • Western Bulldogs – $1,773,234
  • St Kilda – $1,107,311
  • Melbourne – $720,218
  • North Melbourne – $83,039
  • Richmond – ($80,257)
  • Carlton ($769,265)
  • Brisbane  – ($1,783,506)
  • Collingwood – ($2,622,623)
  • Essendon – ($9,825,37)
Revenue
  • Collingwood – $71,475,457
  • Hawthorn – $69,779,234
  • Geelong – $54,650,813
  • Carlton – $ 54,390,069
  • Essendon – $53,499, 545
  • Brisbane – $48,707,494
  • Western Bulldogs – $48,417,018
  • Melbourne – $47,552,639
  • Richmond – $47,538,233
  • St Kilda – $39,928,568
  • North Melbourne – $38,548,700
Revenue without Pokies/Hospitality
  • Hawthorn – $51,440,437
  • Collingwood – $49,819,159
  • Geelong – $45,590,438
  • Western Bulldogs – $41,723,167
  • Richmond – $40,320,387
  • Essendon – $39,959,539
  • North Melbourne – $38,000,000 (statement only)
  • Carlton – $36,440,868
  • Melbourne – $35,359,354
  • Brisbane – $33,514,529
  • St Kilda – $37,859,436
AFL Revenue
  • St Kilda – $17,125,673 (shown as AFL distributions and “other” income)
  • Brisbane – $16,753,407
  • Western Bulldogs – $15,068,488 (includes 1.2 mill prize money, 3.8m future fund)
  • North Melbourne – $13,803,488
  • Melbourne – $12,758,742
  • Richmond – $10,478,488
  • Carlton – $ 10,238,834
  • Essendon – $9,824,470
  • Hawthorn – $9,788,488
  • Geelong – $9,512,533
  • Collingwood – $8,888,484
Membership Revenue
  • Collingwood – $22,565,759 (includes matchday)
  • Geelong – $14,341,800 (includes gate reciepts)
  • Hawthorn – $12,422,423
  • Essendon – $10,100,110
  • Carlton – $ 8,618,194
  • North Melbourne – $7,263,161
  • Melbourne – $7,578,057 (includes fundraising)
  • St Kilda – $6,646,174
  • Western Bulldogs – $6,412,414
  • Brisbane – $5,602,557 (includes Gate reciepts)
Membership Revenue per Member
  • Geelong – $274.77 (includes gate reciepts)
  • Brisbane – $240.59 (includes gate reciepts)
  • Melbourne – $193.58 (includes fundraising)
  • Essendon – $175.67
  • st Kilda – $174.44
  • Cartlon – $171.92
  • Hawthorn – $164.86
  • Western Bulldogs – $159.99
Sponsorship Revenue
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Carlton – $13,623,204
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • Western Bulldogs – $9,684,219
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • St Kilda – $5,838,157
Pokies and Hospitality Revenue
  • Collingwood – $21,656,298
  • Hawthorn – $18,338,797
  • Carlton – $ 17,949,201
  • Brisbane – $15,192,965
  • Essendon – $13,540,006
  • Melbourne – $12,193,285
  • Geelong – $9,060,375
  • Richmond – $7,217,846
  • St Kilda – $2,069,132
Pokies and Hospitality Profit
  • Collingwood – $5,501,431
  • Brisbane – $4,207,183
  • Melbourne – $3,620,569
  • Carlton – $2,760,309
  • Essendon – $2,456,768
  • Western Bulldogs – $1,655,519
Gate Reciepts and Match Returns
  • Melbourne – $4,592,047
  • Hawthorn – $4,372,640
  • North Melbourne – $2,265,583
  • Western Bulldogs – $2,109,250
  • Carlton – $ 1,909,420
  • St Kilda – $1,623,290
  • Essendon – $216 , 850
Merchandise
  • Hawthorn – $4,020,932
  • Western Bulldogs – $2,659,877
  • Essendon – $2,268,964
  • North Melbourne – $1,764,335
  • Geelong – $1,742,436
  • Carlton – $ 1,093,580
  • Melbourne – $986,269
  • Brisbane – $817,849
  • St Kilda – $791,796
Football Department Spend
  • Geelong – $23,172,565
  • Essendon – $22,981,249
  • Collingwood – $22,959,708
  • Richmond – $22,794,109
  • Western Bulldogs – $22,734,238
  • North Melbourne – $22,337,950
  • Brisbane – $22,236,384
  • Melbourne – $21,927,456
  • Carlton – $ 21,598,464
  • St Kilda – $20,724,493
  • Hawthorn – Not completely defined.
AFL Equalisation Levy
  • Collingwood – $1,405,904
  • Hawthorn – $1,301,588
  • Geelong – $390,000
  • Essendon – $350,004
Assets
  • Hawthorn – $62,414,117
  • Collingwood – $52,857,370
  • Essendon – $47, 817, 356
  • Western Bulldogs – $42,108,053
  • Geelong – $35,036,809
  • Richmond – $29,521,323
  • Carlton – $24,691,073
  • Melbourne – $17,484,015
  • North Melbourne – $15,911,962
  • St Kilda – $14,160,615
  • Brisbane – $8,195,809
Liabilities
  • Geelong – $25,105,827
  • Hawthorn – $20,814,863
  • Essendon – $20,363,757
  • Brisbane – $19,067,673
  • Collingwood – $17,546,328
  • Carlton – $16,550,678
  • Western Bulldogs – $16,040,904
  • St Kilda – $14,795,190
  • Melbourne – $12,644,379
  • North Melbourne – $6,164,116
  • Richmond – $5,430,252
Equity
  • Hawthorn – $41,559,254
  • Collingwood – $35,311,042
  • Essendon – $27,453 , 599
  • Western Bulldogs – $26,067,149
  • Richmond – $24,091,071
  • Geelong – $9,930,982
  • North Melbourne – $9,747,846
  • Carlton – $8,140,395
  • Melbourne – $4,839,636
  • St Kilda – ($634,575)
  • Brisbane – ($10,871,864)

Jason Lassey

Ive been collecting and publishing Sports related crowd, financial, and ratings data here and on twitter for about 12 years.

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