Weekly News Wrap | Rugby broadcast rights concerns, A-league sponsorship woes, and more

A-league and Soccer



  • BetEasy and the AFL have signed a new deal meaning the league will have an official sports wagering partner until the end of 2025. Football and betting industry sources said the agreement is worth around the same as the last deal which was reportedly $10 million per year, but that there will be a reduction of betting ads shown during AFL games at Marvel Stadium and the MCG.
  • North Melbourne has reported a consolidated profit of $47,484 on revenue of $44,605,593 for 2019. This included 17.6m in AFL distributions, 11.5m in sponsorship, 8.2m in gate/membership. Notably the AFL distro notes include $609,491 in AFLW funding.
  • Victorian club revenues were up 4.92% to $624 million in 2019. Led by Richmond (92m), Collingwood and Hawthorn (73m) and Carlton (71m).
  • Victorian club consolidated profit was down 36% to $34.57m, mostly due to reduction in grants. Melbourne the only club in 2019 to report a loss. Profits led by Collingwood (12m), Carlton (6.2m) and Hawthorn (5m)
  • Victorian club match returns from gate takings and memberships was up 11.87% to $148m (and more given Richmond didnt report these figures in either year). Top clubs were Collingwood (31m), Essendon and Geelong (20m)
  • Victorian club corporate revenues rose 3.46% to $135m in 2019. Led by Collingwood (20m), Hawthorn (16m) and Richmond (15m).
  • Victorian clubs took $145m in AFL distribtions – all of them taking more than the base figure of 11.003m in 2019. Led by St Kilda (21m), North Melbourne (17m), and the Western Bulldogs/Melbourne (16m). Vic clubs do recieve additional AFL distros from centralised revenues in Vic.


  • With two rounds and finals to come, the total season attendance currently stands at 774,248, an 8% increase on last season. Average Attendance per Game is 6,733, a 6% increase.


  • Netball Australia chief executive Marne Fechner has questioned the business models some codes have applied to their women’s leagues as her own sport prepares for a crucial new television broadcast negotiation.

Optus Sport

Rugby Australia



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