Cricket Australia reports 4.8m profit, record BBL and WBBL tv ratings

Cricket Australia reports a comprehensive profit of $4.86m for 2020-21, up more than 50m on last years $43m loss. –

  • media and marketing 282m (+48m)
  • sponsorship 73m (-4m)
  • match income 17m (-17m).

858,465 FANS STILL ATTENDED THE CRICKET during the summer in line with COVID-19 restrictions

The WBBL was the 4th most-watched sporting league and the most-watched women’s league in Australia. A TV audience of 4.66 MILLION tuned into the rebel WBBL|06 season, at an average of 137,000 per televised match (two games washed out). The WBBL|06 Final average audience of 463,000 was 21% higher than the WBBL|05 Final and the SECONDHIGHEST RATING WBBL game ever. The Finals Series delivered a 26.5% increase in cumulative linear TV average audience on WBBL|05, with a combined 1.08m audience tuning in to the three-match series.

The BBL had its most-watched season ever: Total audience of 44.82 MILLION across the tournament was the highest in League history, an increase of 5.9% on KFC BBL|09, across Seven, Foxtel and Kayo. An Average audience of 735,000 VIEWERS per game ensured the KFC BBL remains the most-watched sporting league in Australia on a per-game basis. The cumulative linear TV audience of 5.265m for the Finals series was the highest for a BBL finals series in history (up 11.3% on last year).

1 million average audience for 28 Men’s Test sessions… the MOST OF ANY SPORT in Australia in 2020 when compared to other codes. The average audience of Men’s International matches increased to 1.23 MILLION per match with the inclusion of Kayo, Foxtel Now and Foxtel Go



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