WBBL|07 2021 sets attendance and tv ratings records

The biggest WBBL standalone crowd ever of 15,511 and the competition’s largest ever average broadcast audience of 535,000 witnessed a clinical performance as the Scorchers defeated the Adelaide Strikers by 12 runs in the Weber WBBL|07 Final.


The Weber WBBL|07 Final was the most-watched game in League history, with a combined average audience of 535,000 tuning in across linear TV and streaming platforms, eclipsing the 506,000 audience for the WBBL|04 Final played as a broadcast double-header before a Men’s Test match.

Weber WBBL|07 was also the most-watched season ever, with a cumulative average linear TV audience of 5.36 million viewers. This represented an increase of 15% on the WBBL|06 cumulative average audience, attributable to both a 59-game broadcast footprint across Seven and Foxtel for the first time, and higher average per-game audiences across simulcast (+1%) and Fox exclusive (+50%) matches.

Additionally, early indicative streaming data from the Foxtel Group indicates a 158% positive shift year-on-year across Foxtel Now, Foxtel Go and Kayo.


Saturday night’s 15,511 strong crowd at Optus Stadium was the highest attendance at a standalone WBBL match, smashing the previous record of 5650 at Great Barrier Reef Arena, Mackay in WBBL|04

It was also the biggest crowd to attend a WBBL Finals match, surpassing the 10,069 fans who watched the WBBL|03 semi final between the Sydney Thunder and Perth Scorchers at Optus Stadium.

The final was the fifth highest WBBL crowd of all time – with the top four all being double-headers with KFC BBL matches.


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