Adelaide report profit of 3.591m in 2021

The Adelaide Football Club has tonight announced a statutory profit of $1.24m for the 2021 financial year.

2021 2020 Difference
Revenue 48.117 38.387 25.35%
Profit 1.238 -2.843 -143.55%
Members/Gate 14.777 10.474 41.08%
Sponsorship 16.555 12.71 30.25%
AFL distro 12.406 10.233 10.233

With the pandemic continuing to impact all areas of operations, the result reflects a collective effort from everyone associated with the Club but in particular members, and corporate and hospitality partners, whose support has been steadfast.

Speaking at the Annual Members Meeting, Adelaide Chairman John Olsen said operating costs had also been well managed amidst the uncertain times, while highlighting a number of key contributors which underscored Adelaide’s financial stability. These included, but are not limited to, the following:

  • Cash operating profit of $3.59m compared to a loss of $411,675 in 2020
  • Statutory operating profit of $1.24m compared to last year’s loss of $2.84m
  • A 25 percent increase in revenue to $48.11m
  • Full investment in both men’s and women’s football programs
  • Football-first approach solidified with sale of baseball and esports franchises
  • Membership increased by 10 percent to 60,232

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