24.11 – This week in Sponsorship/Partnership Updates – AFL, NRL, A-league
A-league
- Adelaide United is proud to announce it has partnered with Gameready Performance for the remainder of the Liberty A-League 2022/23 season.
- Perth Glory is proud to announce a two-year partnership with Australia’s leading equipment hire and solutions provider, Coates.
AFL
- St Kilda Football Club and Red Rooster have extended their relationship, with the Australian icon expanding its sponsorship of the club to include the AFL program.
- A NEW partnership will see the Port Adelaide Football Club and Flinders University launch a first of its kind education pathway in South Australia providing students with AFL industry experience for careers in sports management.
- St Kilda Football Club will proudly wear the CMC Markets logo on the front of its guernsey until at least 2025, with the club today announcing the global online trading provider as a Principal Partner for the next three seasons.
- Kioti have upgraded their partnership with the Carlton Football Club to come on board as a Platinum Partner of both the AFL and AFLW teams for the next two years.
- The Gold Coast SUNS are pleased to announce global car rental company SIXT as the club’s new Co-Major Partner for the next three years.
NRL
- The Canterbury-Bankstown Bulldogs have announced Kentucky Fried Chicken (KFC) as a new major partner on a multi-year deal between the football Club and quick service restaurant.
- The Canterbury-Bankstown Bulldogs are delighted to announce that Laundy Hotels has signed on for a further five years as the Club’s major sponsor, entering an arrangement that could see them adorn the jersey through to the end of 2032.
- Leading community developer and home builder, Ausbuild, has inked a three-year sponsorship deal with NRL newcomers the Dolphins for their debut season in 2023.
- Iconic adventure brand YETI is the official Cooler and Drinkware Partner of the North Queensland Toyota Cowboys.
- The National Rugby League today announced new partnerships with Surf Life Saving in Queensland and New South Wales to bring Touch Footy to the beach this summer.