NBL owner Larry Kestelman believes exploding broadcast ratings and audience numbers back up the feeling at headquarters that the league is finally a legitimate contender in the Australian sporting landscape’s “media wars”.
NBL23 has delivered a near-50% spike on last season’s audience on broadcasters ESPN/Kayo. Live telecasts are up 46%, and NBL games outrate most NBA broadcasts 3-to-1. Reach across ESPN and Kayo’s stable has skyrocketed to 1.4m — a 38% jump on NBL22. Top live NBL telecast delivered 66,300 viewers and reached 137,000 total people.
— sportsindustry (@footyindustryAU) February 28, 2023