Matildas World Cup Opener reaches 4.88m viewers – Viewing records tumble in Australia and New Zealand

Viewing records smashed in Aus and NZ. Source: @fifamedia

The Matildas’ opening match against Ireland in the FIFA Women’s World Cup 2023™ was an out-of-the-park hit with viewers, reaching 4.88 million people across the screens of the Seven Network.

The tense game, which saw the much-loved Matildas triumph over Ireland 1-0 in front of a sold-out crowd of 76,000 at Stadium Australia, attracted an average audience of 1.93 million – 1.74 million national broadcast audience of 1.74 million viewers on Seven (including 1.23 million in the capital cities), plus another 184,000 viewers on 7plus.

The game peaked at 2.28 million viewers and dominated its broadcast timeslot, scoring a 47.6% commercial audience share in total people, 53.9% in 25 to 54s and 57.8% in 16 to 39s.


Oztam FTA Metro rankings

  • #1 WWC Aus v Ire 1.237m
  • #6 WWC Aus/IRE post 695k
  • #8 WWC Aus/IRE pre 664k

Thursday VOZ #wwcratingsau

  • Seven Network Aus/IRE 1.974m
  • Postgame 1.038m
  • Prematch 1.021m
  • NZ/NWY Prematch 260,000
  • Optus Sport Ratings N/A

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