Three weeks into the new season, the Hungry Jack’s National Basketball League (NBL) is as hot as ever, with broadcast numbers, attendances, and digital engagement continuing to rise at unprecedented rates.
Broadcast audience has increased by more than 40% year-on-year, with more people locked into the NBL on ESPN. The international footprint of the NBL’s broadcast also keeps expanding, with every game in the USA on ESPN3.
Basketball fans are also filling the grandstands, with attendances up 17% and stadium capacity at more than 80% for the season to date. There have been 4 sell-outs so far and 10 games with a crowd of over 8,000.
The NBL App has boomed with a 57% increase in downloads, while traffic to the app and website has jumped almost 50%.
Reference – https://nbl.com.au/news/strong-nbl-growth-continues
The 2023-24 Season so far