Around the Grounds – AFL Club News 1-21/3/2024

AFL Club News

• In an AFL-first, Adelaide is launching a new post-game show, Crows Live, to give members and fans greater access to players and coaches following its games at Adelaide Oval. In a format similar to talkback radio, Crows Live will be live streamed via the Club’s App and website, giving people the opportunity to send in questions or thoughts during and after all Crows home matches throughout the 2024 Toyota AFL Season.
• The Adelaide Crows Foundation’s Crows on Country program, which aims to get remote students excited about maths and science, will be extended in 2024 and 2025 to reach even more students across the APY Lands thanks to a new partnership with the Anangu Communities Foundation.
• Crows CEO: We also have a growing membership base and following last year’s record-breaking tally, we’re on track for an even better result and it looks as though we’ll push past 70,000
• The Brisbane Lions have locked in a new partnership with leading Australian online travel agent, TripADeal for the 2024 Toyota AFL Premiership Season. As part of the partnership, the TripADeal logo will feature on the collar of Chris Fagan’s match day kit and that of his coaching assistants.
• Collingwood is pleased to announce it has renewed its partnership with Access Covers Australia (ACA) for another two years. As a Club partner since 2020, ACA has re-signed with the Club until at least the end of 2025.
• The Fremantle Dockers are proud to announce the extension of their partnership with Burley Sekem as the Club’s official apparel sponsor until at least 2027. Originally joining forces in 2020, Fremantle and Burley Sekem have forged a partnership that is committed to fostering community impact and success, with all Fremantle’s game day guernseys manufactured in WA.
• Once again this year, Macca’s will be offering all Freo ticket holders and members who are in WA a free Big Mac on the Monday following a win, home or away. 
• Geelong Football Club is excited to announce a new partnership with Marathon Food Industries’ leading brand Marathon, Australia’s market leading producer of fun snacking products including Dim Sims, Spring Rolls, and Puffy Dogs. For the next three years, Marathon’s great-tasting Asian-inspired products, made from fresh Australian ingredients, will feature in the newly completed Joel Selwood Stand and throughout GMHBA Stadium for Geelong Cats AFL and AFLW games. In addition, Marathon will also feature prominently on the sleeve of the 2024 Cats men’s media polo.
• Geelong Football Club and Simonds Homes have renewed their partnership for a further five years. First joining the Cats in 2006, the extension will see Simonds Homes and Geelong Cats partnership span an incredible 17 years.
• Geelong Football Club is excited to announce a renewal of its partnership with Carlton & United Breweries (CUB) for a further five years.
• The GIANTS are excited to announce a new partnership with EB Research Partnership (EBRP), a charity dedicated to funding research to treat and cure the rare skin disease Epidermolysis Bullosa (EB).
• Hawthorn is thrilled to announce an exciting membership milestone, with 70,000 members signing on at the start of the season for the first time.
• the Melbourne Football Club is pleased to announce its partnership with Harvest Snaps.
• Melbourne Football Club is excited to celebrate ten years of collaboration and support from Haymes Paint, Australia’s largest paint brand that is Australian Made and Owned.  Haymes Paint has a special relationship with the Demons, celebrating a decade as a Major Partner of the club. 
• North Melbourne has welcomed Bulk Nutrients as its official Protein and Supplement Partner. The new two-year partnership will see Bulk Nutrients provide North Melbourne with its range of high-quality protein powders and supplements to support the development, performance and recovery of both the club’s AFL and AFLW players.
• PORT ADELAIDE is proud to announce a new principal partnership with Turner Freeman Lawyers ahead of the 2024 AFL season.
• PORT ADELAIDE is pleased to announce a new partnership with Credit Union SA. The deal marks the largest sporting partnership in Credit Union SA’s history and will see both brands align to offer exclusive deals and prize opportunities to both the iconic South Australian brand’s customers, and Port Adelaide members.
• St Kilda Football Club is proud to welcome Security Shift as the club’s new IT and Recruitment Partner. Security Shift, a subsidiary of long-term club partner 5G Networks, will be featured on the apparel of all club recruitment staff, list management announcements, as well as football department laptops and IT products.
• Australia’s number one laundry brand and the Official Laundry Partner of the AFL, OMO, is joining forces with the Sydney Swans to take fans behind-the-scenes with the club’s trainers. As part of the partnership with the Swans, OMO’s iconic branding will prominently feature on the towels and mats utilised by the team’s trainers during games. OMO will also have special access to tell inspiring stories featuring these critical members of the Sydney Swans family, to be shared with devoted fans throughout the year.
• Season 2024 will see us welcome the world’s number one bourbon, Jim Beam to the Sydney Swans family. As part of the two-year partnership, Jim Beam will become the Official Spirits Sponsor of the Sydney Swans, bringing to life the partnership through authentically connecting with our fan base.
• Australia’s leading cough brand¹ DURO-TUSS has joined the Sydney Swans team as an Official Partner for season 2024. To kick-off the partnership, the DURO-TUSS Super Chesty mascot attended Opening Night at the SCG, engaging with fans on Driver Avenue and cheering on the team in our win over Melbourne.
• The Western Bulldogs have welcomed Itinerant Spirits as the Club’s Official Spirits Partner for 2024. Itinerant Spirits is a world class distillery and cocktail bar, housed in recently opened Goods Shed in central Ballarat, and the producer of Gallivanter Gin, Vansetter Vodka and, in time, Wayfarer Whiskey.
• The Western Bulldogs are pleased to announce a renewal and an elevated partnership with People First Bank, which will become the official AFL Coaches Partner for the next four years.