Western Bulldogs extend Mission foods deal

Source: Sports Business Insider

The Bulldogs have extended their partnership with Mission Foods through 2017. The partnership which began in 2009, will allow Mission Foods to be the Bulldogs sole major sponsor, featuring on the front and back of the guernsey. They will also become the Bulldogs longest serving major partner.

Chairman of Mission Foods Juan Gonzalez said, “when we first entered the Australian market place in 2009, we searched for a partner in the AFL that shared similar values to us – we found that in the Western Bulldogs.”