Hawthorn record net operating profit of $2.57 million

Hawthorn Football Club has recorded a net operating profit of $2.57 million ($2,573,491) for the financial year ended 31 October 2016.

Key points of the report:

  • Club net operating profit of $2,573,491 for year ended 31 October 2016.
  • Achieved a record membership tally for the tenth consecutive season. 2016: 75,351 (2015: 72,924), including 9,249 Tasmanian members;
  • Gross merchandise revenue exceeded $4.0m;
  • The Club recorded an average attendance of 49,666 across seven Melbourne home games in 2016 (2015: 52,783). Season highlights included the Round 9 fixture against Sydney (61,552) and Round 19 against Carlton which provided a record crowd for a Launceston game of 18,112. The average attendance across the four home games in Tasmania was 13,855;
  • The Hawthorn Football Club Foundation holds a balance of $6,896,627 in cash and investments as at 31 October 2016.
  • Hawthorn’s net asset position improved to $41.6m, up from $36.8m in 2015
  • The club recorded gross revenues of $69,779,234 (consolidated) and $52,886,071 (club).
  • The club made a total of $1,301,588 in AFL Equalisation Payments (2015: $1,349,107)


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