Sports Industry AU

What happens off the field in Australian Sport


AFL announces new radio rights deal

The AFL today has announced a two-year rights deal with radio partners SEN, Southern Cross Austereo, FIVEaa, Nine Radio, K rock, and ABC, in which rightsholders have been given digital rights for the first time making match calls available on digital platforms as well as analogue stations.

The new deal also sees a change to the current SEN licensing model for metro AM commercial radio partners, with all rightsholders now contracting directly with the AFL to produce and distribute their own AFL content on their channels directly.

In a win for footy fans, the AFL has given rights holders access to deliver zero latency calls at AFL venues, meaning AFL fans will be able to experience a call at certain AFL match venues with little to no delay, with zero latency calls to be made available on the AFL website and app.

The AFL and Southern Cross Austereo have additionally entered a content partnership to co-create productions for distribution on both the AFL website and app together with the LiSTNR app

The new deal commences on 1 November 2022, until the end of 2024.

SCA and the AFL have announced a multi-year podcast co-collaboration agreement to develop audio-on-demand concepts for the league and extended their long-standing partnership for Audio Broadcast Rights. 

The Australian-first agreement is an extension of SCA and the AFL’s long-term radio broadcast agreement with Triple M.

The AFL and LiSTNR will collaborate with their respective resources in creating, producing, distributing, and commercialising in app programming and feature podcasts including SCA talent and AFL league stars.

The new radio partnership covers the 2023 and 2024 AFL seasons and includes the exclusive FM radio rights in Melbourne, Adelaide and Perth and rights on all other Triple M metro and regional radio stations around Australia, including SCA’s Canberra joint venture station Mix 106.3.

The new agreement also confirms that all AFL men’s matches in every round will be available anywhere in Australia on LiSTNR and selected AFLW women’s matches, including the AFLW grand final, will also be available anywhere in Australia on LiSTNR.

This partnership extends and builds on a relationship that extends over 25 years and allows a continued joint focus to grow the game from the grassroots to the elite level.

Effective from 1 November, the rights agreement will see Triple M continue its AFL programming.

SPORTS Entertainment Network has extended its AFL radio rights partnership in a deal that delivers unprecedented coverage, more matches and greater distribution than ever before.

In a landmark deal, SEN has secured audio rights to all nine AFL matches in each round of the Toyota AFL Premiership Season for the next two years and unlocked a new range of distribution rights around Australia.


Sports Entertainment Network’s AFL Nation call – already the largest ever audio distribution of live sport in Australia – will now be more available than ever before.

Details for the radio rights partnership include:

• Rights for all West Coast Eagles and Fremantle Dockers matches, to be broadcast on SEN WA, 657am Perth, SEN Spirit 621 Bunbury and SEN Peel Mandurah DAB+.
• For the first time, rights for all Adelaide Crows and Port Adelaide Power matches on SEN SA 1629am.
• For the first time, exclusive right to syndicate/sub-license to other AM stations in Adelaide and Perth.
• Exclusive AM broadcast on the AFL platforms including the AFL App and of the AFL Nation call.
• Dedicated and exclusive coverage of Brisbane Lions, Gold Coast Suns, Sydney Swans and GWS Giants games on SENQ 693am (Brisbane) and SEN 1170am (Sydney) platforms respectively.
• Regional syndication exclusivity, with the exception of SCA-Triple M owned stations nationally and K-Rock in Geelong.
• Continuation of live coverage of all matches on the SEN app and growth of the in-venue product, SEN Stadium.

In conjunction with the AFL radio rights, SEN has also extended its supply of AFL Trade Radio exclusively to the AFL until the end of 2024.

FIVEaa secures AFL rights until 2024

NOVA Entertainment announced that FIVEaa has extended its ongoing relationship with the AFL, signing a two year partnership to further cement FIVEaa’s position as the home of AFL in Adelaide until 2024.

With a long and successful 32-year history with the AFL, FIVEaa is the only radio station to have called live and broadcast every Adelaide Crows AFL match in the club’s 32 seasons, commencing in 1991. Having also called and broadcast every single Port Adelaide match since 1997, FIVEaa’s heritage as Adelaide’s AFL station is unrivalled.

Highly respected and decorated Port Adelaide Premiership Captain, Tim Ginever, teamed up with Stephen Rowe on FIVEaa’s iconic Sports Show in August this year. As part of Adelaide’s #1 AM The FIVEaa Sports Show, Stephen and Tim, together with Adelaide’s best commentary team will also deliver to FIVEaa audiences every Adelaide and Port Adelaide match live, as well as broadcasting at least four matches from all other markets each week through the 2023 and 2024 AFL seasons. Fans will be able to access AFL matches and content, live and uninterrupted on the AFL app, FIVEaa radio and online on the FIVEaa website and FIVEaa Player mobile app.

Commencing on November 1, The FIVEaa Sports Show with Stephen Rowe and Tim Ginever will extend to 7pm, giving listeners even longer with the biggest AFL names and voices including Leigh Matthews, Caroline Wilson, Mark Robinson, Mark Bickley, Rory Sloane and Graham Cornes. As part of its commitment to all AFL football, FIVEaa has also commenced broadcasting Adelaide and Port Adelaide AFLW matches live, something that has received an overwhelmingly positive response from listeners.




Jason Lassey

Ive been collecting and publishing Sports related crowd, financial, and ratings data here and on twitter for about 12 years.

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