Brief History of Docklands Stadium naming rights

Initially the rights to Docklands were sold to Colonial Mutual for 32.5 million over ten years. When Colonial was bought by the Commonwealth Bank, those rights were sold to Telstra for $50 million. Colonial Stadium became Telstra Dome. In 2009, Etihad Airways paid $25 million for the naming rights to the stadium, triggering legal…

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Victorian Government Stadium Funding Deal

On Thursday evening, the AFL advised the clubs of an impending deal with the Victorian Government which would included funding for its Etihad Stadium proposal, and funding for a number of facilities across the state for Womens football. In a $225 million deal with the AFL, the grand final will…


Why are we worried about attendances?

Periodically we see some concern over the state of certain attendance figures in Australia’s various football codes, and its time some of these critics had a good look at the figures and their place in the big picture. Here in Australia we are blessed with four codes of football, two…



Easter Weekend Crowds and Ratings

TV Ratings AFL Fox ratings are down 5.63% after two rounds to 3.45m at an average of 181,000 per match. AFL metro ratings are holding firm, up slightly 0.23% to 4.881m, at an average of 271,000 per match, with all 18 matches so far broadcast in at least one market….


The billion dollar world of AFL Club land

Its that time of the year when all the results are in, all clubs have lodged Annual Reports and we can finally get a handle on what they’ve been up to for the last year or so off the field. AFL club revenues in 2017 narrowly missed the billion dollar…



What is the deal with AFL and eSports ?

In May 2017, Fairfax reported that the AFL was keen to move into an eSports market worth 1.2 billion annually. The league is keen on running an eSports tournament at Etihad Stadium, which it assumed ownership of last October, and wants AFL clubs to sponsor or create their own eSports…


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Rugby League World Cup Crowds

The 2017 RLWC was attended by 380,307 people at an average of 13,582. Total & Average crowds down 17% on RLWC 2013. Total Crowds up 30% on 2008 (Last AU host), but down 16% on average. pic.twitter.com/SUOdl35qXi — Footyindustry (@footyindustryAU) December 4, 2017  


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2017 AFL Participation Figures released

WA   QLD http://www.aflq.com.au/queensland-participation-tops-250000/ NSW/ACT http://aflnswact.com.au/participation-numbers-2017/ The popularity of AFL in New South Wales and the Australian Capital Territory continues to rise with AFL NSW/ACT today announcing Club participation grew 8.2%. This comes off the back of a phenomenal 78% increase in the number of female participants playing in registered…


NRL Player CBA signed

The NRL and RLPA have announced an historic Collective Bargaining Agreement, which will deliver the best deal to players in the game’s history. The $980 million deal will deliver extra funding for the player retirement fund, for players forced into early retirement due to injury, a world class wellbeing and…


AFl Womens 2018 Pay Structure

Total player payments will increase by $500,000 next year under a revised tiered payment system that sees the minimum wage of a senior listed player rise from $8,500 to $10,500. Tier 1 players have received an 17.6 per cent bump, from $17,000 to $20,000, Tier 2 rises from $12,000 to…


Perth Stadium – Details so far

Background In June 2011, the Western Australian Government committed to deliver a new major stadium for Perth. After reviewing the work of the Major Stadia Taskforce (published in its June 2007 final report) and considering the views of a wide range of stakeholders, the State nominated the Burswood Peninsula option…






2017 AFL Home and Away Season TV Summary

2017 AFL Metro tv ratings finished down -1.49% in total to 45.9m and -0.93% on ave to 262,000 per game. Fox down -0.12% on both (37.4m, 189k). AFL Fox Audience shares – Syd 10%, Melb 53%, Bris 7%, Adel 13%, Per 17%. In Sydney, AFL FTA ratings were up 5.73%…


2017 NRL Crowd Summary

A Strong Final round (2nd best for 2017) sees the NRL finish with crowds down -1.97% to a total of 2,863m and an average of 14,915 – despite NRL R26 crowds down -6% on R26 last year. The NRL 2017 H&A season ave of 14,915 is the lowest since 2004…